Senior Director, Analytics

Quigley-Simpson & Heppelwhite•New York, NY

4d•Remote

About The Position

The Senior Director, Data & Analytics will lead the development and application of advanced analytics frameworks that connect marketing performance to business outcomes. This leader partners closely with agency and client leadership to design learning agendas, define KPIs, and deliver insights that guide media strategy and investment across channels. The ideal candidate brings deep experience in marketing analytics, hands-on technical expertise, and a passion for storytelling through data. You’ll mentor a team of analysts and managers, oversee modeling and measurement initiatives such as Media Mix Models (MMM), MTA, and A/B testing, and ensure that analytics inform every stage of planning, activation, and optimization. This role requires strong technical acumen, strategic thinking, and the ability to communicate insights with clarity and confidence across DTC, Financial Services, and B2B categories.

Requirements

10+ years of experience in analytics, with at least 8 years in marketing or media analytics within a digital or integrated agency environment.
Proven experience building and applying MMM and MTA models.
Expertise in SQL and proficiency in one programming language such as Python or R.
Deep understanding of paid media ecosystems, including social, search, programmatic, video, and commerce; Linear experience a plus.
Strong experience with web analytics platforms and using them to analyze conversion paths and media impact.
Proven ability to synthesize complex data into insights that educate, influence, and inspire stakeholders.
Demonstrated success managing teams and fostering collaboration across disciplines.
Experience developing dashboards tailored for different audiences using Tableau, Power BI, or Looker Studio.
Experience working across the DTC, Financial Services, and B2B categories.
Bachelor’s degree in a quantitative field required.
Highly organized, detail-oriented, and adaptable in a fast-paced environment.

Nice To Haves

Master’s degree highly preferred.

Responsibilities

Partner with agency and client leadership to design and deliver analytics frameworks and learning agendas that shape marketing and media strategy.
Serve as a trusted advisor to clients, providing clear, actionable insights that influence decision-making.
Elevate the agency’s analytics culture by mentoring teams, sharing best practices, and inspiring data-driven creativity.
Lead the development and application of MMM, attribution models, and other statistical frameworks to quantify marketing impact.
Develop and deploy statistical models, including linear and logistic regression, decision trees, neural networks, and clustering.
Design and conduct A/B testing and other experimental approaches to inform campaign optimization.
Perform analytical deep dives to uncover opportunities and drive continuous improvement.
Oversee creation of dashboards and visualization systems (Tableau, Power BI, Looker Studio) that transform data into clear, actionable stories.
Manage data-visualization platforms, including API connections, offline data inputs, and updates to data models, while establishing templates and best practices for the organization.
Define and track Key Performance Indicators (KPIs) across the marketing funnel and develop data-collection strategies that yield meaningful metrics and targets.
Devise and own analytics and reporting processes in collaboration with internal stakeholders to ensure consistency, scalability, and accuracy.
Collaborate closely with the Strategy, Media Activation, and Creative teams to ensure that analytics inform planning, activation, and optimization.
Serve as a liaison between account teams and technical resources to translate business needs into data infrastructure and reporting solutions.
Manage assigned client engagements and workloads, ensuring timely, high-quality deliverables.