Senior Director, Analytics

January Digital • Dallas, TX

4h • $155,000 - $215,000 • Hybrid

About The Position

The Senior Director, Analytics is a hands-on media analytics leader with deep retail experience who understands how media drives revenue, margin, and growth inside a retail business. This role sits at the intersection of media measurement, retail economics, and executive decision-making.

We are looking for someone who has run analytics inside a retailer or retail-focused organization, speaks the language of the business, and knows how to apply rigorous measurement in fast-moving media environments.

Requirements

• Significant experience leading media analytics in a retail or retail-focused environment.
• Hands-on experience running MMM, incrementality tests, and causal analyses tied to media investment decisions.
• Strong understanding of retail business dynamics and how analytics supports growth, efficiency, and profitability.
• Working knowledge of regression, time-series analysis, Bayesian concepts, power analysis, confidence intervals, and bias—used to pressure-test and defend media measurement, not as academic theory.
• Strong judgment around when directional insight is sufficient versus when higher precision is required.
• Ability to balance rigor, speed, and cost to drive meaningful business impact from analytics.
• Proven ability to operate confidently with senior executives and defend analytical recommendations under scrutiny.
• Demonstrated people management experience, including hiring, developing, and performance-managing analysts and managers; provides clear feedback, sets expectations, and builds high-performing analytics teams.
• Strong storytelling skills with a focus on decisions, next steps, and impact, not insight-only decks.

Responsibilities

• Lead advanced media measurement across paid search, paid social, retail media networks, CTV, and upper-funnel channels.
• Personally design, execute, and interpret MMM, incrementality tests (geo, holdout, synthetic control), and causal analyses tied directly to retail media decisions.
• Ensure measurement approaches reflect how media actually drives revenue, profit, customer acquisition, and growth in a retail context.
• Apply first-hand retail experience to frame analytics in terms of business impact, not just methodological rigor.
• Translate ambiguous business questions into measurable media hypotheses aligned to merchandising, seasonality, promotions, and inventory dynamics.
• Partner directly with CMOs, growth leaders, and finance stakeholders to support real budget and strategy decisions.
• Reconcile conflicting signals across MMM, incrementality testing, and platform-reported performance.
• Clearly articulate which measurement signal should drive which type of decision, depending on the business question and time horizon.
• Maintain deep knowledge of leading digital marketing platforms, including Google (Search & YouTube), Meta, Amazon / retail media networks, and CTV/video platforms.
• Understand how platform data limitations, attribution logic, and measurement constraints impact analysis design and interpretation.
• Stay actively plugged into changes across media platforms, privacy shifts, and measurement innovation.
• Continuously evaluate how evolving platform dynamics should influence testing strategy, MMM design, and client recommendations.
• Define and enforce standards for test design, model assumptions, validation, documentation, and analytical readouts.
• Act as a final quality gate, ensuring weak, underpowered, or misleading analyses do not reach clients.
• Lead and develop analysts through meaningful review of work—including code, models, test designs, and outputs.
• Raise the overall technical and analytical quality of the team through hands-on coaching and feedback.
• Work closely with media, strategy, data engineering, and client teams to ensure analytics are integrated, trusted, and actionable across the organization.

Benefits

• Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
• Flexible PTO and Half-Day Fridays
• Philanthropic Efforts and Paid Time Off to Volunteer
• Fully covered medical, dental, and vision insurance
• Annual Wellness Stipend
• Currently a hybrid work environment with stunning NYC & Dallas offices
• Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed