Director, Analytics

Blue State•Oakland, CA

10h•$125,000 - $150,000•Hybrid

About The Position

We're looking for a Director of Analytics to lead and evolve our data practice at a pivotal moment — for Blue State, for our clients, and for the nonprofit and advocacy sector. Philanthropy and civic engagement are being reshaped by new technologies and shifting donor behaviors, and this person will help us navigate that with clarity, rigor, and creativity. You'll lead a team of talented analysts, actively coaching and developing them while staying hands-on in client work. You're as comfortable commanding a room with C-suite clients as you are in the weeds of a measurement framework, and you know how to make data feel like strategy rather than reporting. You work fluidly across engineering, strategy, paid media, and account teams to build integrated solutions. You're self-sufficient, you develop new tools and frameworks that push our offerings forward, and you're genuinely excited about what AI and emerging technologies can bring to analytics work. Above all, you understand not just how to measure programs, but why those choices matter for organizations trying to grow revenue, deepen supporter relationships, and create lasting impact. If that's you, we'd love to hear from you. Blue State is a purpose-driven agency. We partner with leading causes, brands, and campaigns and create real change. From Google and UNICEF to Amnesty International and Oxfam, we transform how brands and causes raise money, influence policy, build platforms, and grow communities of supporters. Led by the most creative and analytical minds from the political, nonprofit, and brand worlds, Blue State is an independent agency and has 150+ employees in the US and London. We are a passionate group of people who are both thinkers and doers. We bring a people-first, data-driven mindset to all of our work. Ultimately, we’re about real impact for real people, partnering with brands, nonprofits, and political organizations to drive progress. For us, this isn’t just work. Everything we do is connected to something we care about and we’re seeking an individual willing to work tirelessly to create positive change in the world.

Requirements

9+ years of experience in digital analytics with direct experience working with CRM data, paid media analytics, web analytics suites such as Google Analytics, A/B testing solutions such as Optimizely (or equivalent), and data analysis in Excel or Google Sheets. Experience in mass marketing with fundraising, advocacy, or ecommerce preferred. Experience with digital martech is a plus!
You are an expert in SQL, and feel comfortable managing, optimizing, and troubleshooting in a data warehouse environment, such as BigQuery or Snowflake. The ideal candidate will have experience in data modeling, familiarity with ETL processes, and deep expertise in leveraging large datasets to enable strategic decision-making.
Strong people and team management skills. You are able to identify and solve issues, and escalate when appropriate. You resolve conflicts constructively. You proactively identify and communicate growth goals for yourself and others. You are an exceptional listener. You build teams with a recognizable culture of cooperation.
You stay at the forefront of AI and emerging technologies and their application to marketing analytics work — experimenting with new tools, developing a point of view on where they add genuine value, and building team fluency and confidence with them over time.
Brings an informed perspective on the nonprofit and advocacy sector — understanding the pressures, opportunities, and structural shifts shaping philanthropy and civic engagement today, and translating that context into smarter measurement strategies and more relevant client counsel.
Excellent communication skills. Ability to interact with all levels of end users, including executive leadership and day-to-day practitioners, and colleagues from across departments..
Strong collaborator and relationship builder.
Ability to adapt to new situations, solve problems on the fly, stay organized, and clearly communicate with those around you. Teamwork and scrappiness required.
A shared passion and curiosity for making change. This includes comfort with ambiguity, a restlessness that resists the status quo, and a commitment to quality that ensures we’re always making progress.
Empathy, communication, respect, and the ability to act as a role model at Blue State.

Responsibilities

Manage and mentor a team of analysts, working with individuals to craft goals and professional development plans, providing regular feedback and guidance, addressing training and onboarding needs, and conducting annual performance reviews.
Set a vision for the smart use of data to improve outcomes for our clients.
Chart a path for team growth, including but not limited to: quality of work, staffing and hiring, cross-team integration, team goals and utilization, and identification of product and project opportunities.
Foster a team culture grounded in collaboration and enthusiasm.
Contribute to a portfolio of clients and projects, providing strategic leadership and expertise in driving data strategy across multiple touch points.
Help pursue new business and maintain the health of existing accounts. Assist with regular development and review of pitches and proposals.
Develop scalable industry best practices and product offerings for the Analytics Team and across departments.
Drive cross-client and company-wide innovation as well as strategic, programmatic, and procedural improvements.
Drive understanding of how analytics programs fit into broader programs, and pursue a commitment to improving ROI for our clients by working closely with other teams to ensure that all pieces are moving together to accomplish client goals.
Develop and deliver effective and persuasive presentations demonstrating the value of our work for client teams, business development, and partners. Uncover core insights from data.
Speak publicly on behalf of the company at events, in publication, and in the media.