Director Enterprise Analytics

MGM Resorts • Las Vegas, NV

5d

About The Position

The Director Enterprise Analytics will lead an analytical team that provides actionable insights and recommendations to maximize offer/campaign profitability, share of wallet, customer retention and loyalty, and revenue opportunities to drive business performance. This Corporate (Enterprise Analytics) position will manage a team and will also be expected to contribute individually.

Requirements

• bachelor’s degree (preferred)
• 4+ years of relevant experience, including subject matter expertise in an industry or functional area.
• proven success leading teams in similar leadership roles and managing multiple, concurrent strategic initiatives and projects.
• strong technical background with hands-on experience in data migration, integration, and transformation processes, including proficiency with Databricks and related data engineering or analytics platforms.
• expertise with CRM systems such as Salesforce (or comparable tools) and a deep understanding of data structures, systems, and BI tools that support marketing data management.
• excel at gathering, structuring, and analyzing both qualitative and quantitative data to generate actionable insights, make informed recommendations, and guide strategic decision-making.
• experience developing analytical frameworks, creating visual data dashboards, implementing automation, and establishing testing and control mechanisms to measure performance and success.
• understands the key drivers behind marketing KPIs and leverages data-driven insights to optimize business outcomes and support continuous improvement across marketing and analytics functions.

Responsibilities

• Partner with marketing teams to deliver strategic insights, translate analytical findings into actionable recommendations, and optimize the allocation of marketing investments while prioritizing high-impact initiatives.
• Collaborate with Marketing COE Strategy leadership on A/B testing design, implementation, measurement, and reporting to drive data-informed decision-making.
• Lead, develop, and train a team of analysts; provide guidance on event proformas, post-event analyses, promotions, shows, customer segmentation, and marketing review presentations.
• Ensure consistency in tools, terminology, and methodology to establish Enterprise Analytics best practices in analysis and recommendations.
• Review all findings prior to presentation to business partners.
• Create and maintain an analytical roadmap focused on developing and monitoring KPIs that maximize marketing effectiveness and efficiency.
• Define business requirements and collaborate with Enterprise Reporting and external partners to ensure seamless execution and BI/IT development support.
• Continuously enhance analytic capabilities and expand the marketing analysis toolkit through innovation, research, and networking.
• Maintain close alignment with property teams through regular site visits and participation in strategy sessions.
• Lead monthly and ad-hoc marketing reviews with property and corporate marketing teams to evaluate performance and identify opportunities for growth.

Benefits

• Wellness incentive programs to help you stay healthy physically and mentally
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
• Free meals in our employee dining room
• Free parking on and off shift
• Health & Income Protection benefits (for eligible employees)
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees