Director, Analytics

Circa - IPG DXTRA•New York, NY

About The Position

At Momentum we believe in delivering solutions to our clients that are anchored in insights and analytics. This is a key leadership role on the Analytics team. The Director, Analytics will be responsible for pioneering and developing proprietary measurement tools/systems, implementing and interpreting models that feed insights, developing ROI models that contribute to the overall success of our clients’ brand experiences. The ideal candidate should be intellectually curious and have an evidence-based approach to decision-making, have a definitive point of view and share it in a positive way, and is excited by a challenge. We are looking for prior experience in marketing analytics, ideally within digital creative, media space, or similar, but this isn’t necessarily a requirement.

Requirements

Bachelor’s degree ideally in a related field (e.g. Economics, Statistics, Mathematics, Marketing Analytics)
5-8 years of proven experience in analytics and measurement
Experience in leading client-facing discussions and managing client relationships
Demonstrated leadership experience in managing and developing high-performing Analysts and/or Data Scientists
Strong Proficiency within Microsoft Excel, Google Slides/Sheets, SQL, R/Python
Strong Proficiency with Data Visualization, Data Driven Storytelling and presentation
Experience developing Analytics/BI/Data Products (Dashboards, BI Tools, Data warehouses)
Strategic mindset with the ability to align data and analytics efforts with business goals
Highly motivated and capable of both working independently and with a team
Resilient, positive, and enjoys a challenge
Independent, proactive and forward-thinking, always looking for opportunities to improve work and self
Able to manage multiple projects and priorities simultaneously
Thrives working in a fast-paced environment
Strong communication, project management, organizational and critical thinking
Extremely sharp, detail oriented and organized
Passionate about creating analytics products from the ground up and willing to actively engage in hands-on work

Nice To Haves

Familiarity with Media/Marketing Analytics, Media Mix Modeling/Media Math, Multi Touch Attribution Modeling, Marketing ROI
Familiarity with data structure and process design (e.g. database architecture, data modeling, API’s)
Work experience in agency or with marketing analytics

Responsibilities

Lead the development of a comprehensive data integration and ingestion strategy to deliver best in class infrastructure for supporting analytics projects and dashboards
Own regular reporting outputs across multiple clients, whilst looking for opportunities to expand the analytics & data science team tools and scope
Drives discussions with other teams as they relate to analytics & data science opportunities, including technology discussions (regarding needs, technical approach onboarding/implementation plans and ongoing operational support plans and timelines)
Guide cross-organizational team planning sessions on innovating with new data sources, models, and translating technical requirements to business impact
Develop expert knowledge of the business rules and strategies in place for each client to ensure the highest level of data integrity through our data aggregation process
Management and development of direct reports
Serve as an Analytics and Data Strategy subject matter expert – for both the internal organization and external clients
Project manage all day-to-day analytics related deliverables; including overseeing the collection and analysis of data from various sources
Cross-functional collaboration – working with Business Leadership, Project Managers, Creatives, Producers, Clients and fostering a culture of data-driven decision making across the organization
Derive and present actionable insights from campaign/experience performance reports that are meaningful and tie back to client goals
Create and manage the necessary documentation to track changes in methodology, structure or business rules
Coordinate with third-party research partners to provide best-in-class research and integrate all data sources within the automated solution
Keep abreast of new technologies, vendor capabilities, and client opportunities.
Supporting Momentum’s values
All other duties as assigned