Senior Direct Marketing Strategist

Bread Financial•Columbus, OH

32d•Hybrid

About The Position

Every career journey is personal. That's why we empower you with the tools and support to create your own success story. Be challenged. Be heard. Be valued. Be you ... be here. Job Summary The Senior Marketing Strategist will lead the planning and execution of direct marketing campaigns for DTC products. The role will partner closely with product owners, marketing delivery teams, analytics, and external vendors to shape campaign strategy, manage budgets, and ensure effective execution.

Requirements

High School Diploma or GED.
5+ years of experience in credit, loyalty, or marketing, particularly in digital marketing, agency marketing, and e-commerce.

Nice To Haves

Bachelor’s Degree in Business Administration, Marketing, or related area, or equivalent experience.
Skills A/B Testing Credit Card Digital Marketing Direct Marketing Email Marketing Financial Acumen Marketing Strategies

Responsibilities

Be a key contributor to campaign planning and execution. Independently partner with Marketing Delivery and external vendors to optimize processes. Own internal program strategy briefs/program design documents. - (30%)
Collaborate with internal and external partners to execute marketing campaigns. Facilitate creative updates and maintain relationships with external agencies/vendors and internal Marketing Operations. Manage day-to-day campaign activities. - (30%)
Help develop marketing plans and testing strategies. - (10%)
Responsible for invoice management and partnering with leadership on budget planning and forecasting. - (10%)
Manage creative development, testing and implementation. Ensure copy and creative are compliant and accurate. Collaborate with both Bread’s internal agency and external vendors. - (10%)
Perform competitor and industry research leveraging both public and non-public sources. - (5%)
Partner with the analytics team to analyze and report on marketing campaign performance. - (5%)

Benefits

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26.
New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period).
Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period.
Hired associates can immediately enroll in Bread Financial’s 401(k) plan.
All associates receive 11 paid holidays.
Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off.
Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year.
Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year.
Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.
Hired associates will be able to elect the purchase company stock during offering periods in June and December.
You will be eligible for an annual incentive bonus based on individual and company performance.