Senior Digital & Social Commerce Manager

Mecca Brands • Richmond, VA

4d

About The Position

At MECCA, we believe in creating magic where beauty, innovation and community meet. As customer behaviour shifts and social platforms redefine the way people discover and shop, we’re embracing the opportunity with vision, energy and ambition. This is a role for someone who sees possibility in ambiguity, who gets excited by building what doesn’t yet exist, and who wants to shape the future of social commerce at one of the most loved beauty retailers in the world. The role you could play As our Senior Digital & Social Commerce Manager, you’ll lead the development and execution of MECCA’s end-to-end social commerce strategy across TikTok Shop, emerging shopping platforms, AI-led discovery and shoppable formats. You will integrate data, content, platform insight and customer behaviour to create a cohesive commercial engine that delivers growth, strengthens brand love and elevates the MECCA digital experience. Working across marketing, finance, supply, data, tech, brands and buying, you’ll unite teams around shared objectives and build the roadmap for a category-defining social commerce function. You’ll guide testing, innovation and scaling, ensuring MECCA is ahead of global trends and always oriented around our Triple Bullseye, doing what’s best for our customer, brands and team. What you will bring This role is for a builder, a connector and a strategic thinker; someone who brings our MECCA values to life with positive, solutions-focused energy. You’ll help us write the next chapter of MECCA’s growth story.

Requirements

• 8+ years’ experience in digital commerce, social commerce or digital strategy within retail or consumer brands.
• A deeply analytical mindset; confident using dashboards, KPIs, segmentation, forecasting and testing methodologies to guide decision-making.
• Proven success driving revenue growth through social and digital channels.
• Commercial acumen with experience managing budgets, ROI measurement and full-funnel optimisation.
• Strong cross-functional leadership skills with the ability to influence diverse teams, align priorities and manage complex stakeholder groups.
• Expertise in social platforms, shoppable formats, creator commerce and emerging social commerce trends.
• The ability to lead through ambiguity with clarity, resilience and a positive, energised approach.

Responsibilities

• Lead the development and execution of MECCA’s end-to-end social commerce strategy across TikTok Shop, emerging shopping platforms, AI-led discovery and shoppable formats.
• Integrate data, content, platform insight and customer behaviour to create a cohesive commercial engine that delivers growth, strengthens brand love and elevates the MECCA digital experience.
• Unite teams around shared objectives and build the roadmap for a category-defining social commerce function.
• Guide testing, innovation and scaling, ensuring MECCA is ahead of global trends and always oriented around our Triple Bullseye, doing what’s best for our customer, brands and team.

Benefits

• Professional development programs and first-class digitised learning offering
• Health and well-being initiatives
• Reward and recognition programs
• Access to bonus and incentive programs
• Access to quarterly product allowance
• Generous discount to spoil yourselves and your immediate family, as well as a generous product allowance, subject to company policy.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees