Senior Digital Product Manager

Hibu•King Of Prussia, PA

53d•Hybrid

About The Position

The Senior Digital Product Manager is responsible for managing or participating in product implementation and enhancement projects across multiple products lines and services, coordinating closely with internal teams, and external partners on customization, integration, and feature development. The Senior Digital Product Manager is also responsible for market research, analytics and data analysis, complete product lifecycle management, management of the product financials, product strategy, and product development.

Requirements

Understanding of digital marketing markets, trends, and technology
Experience in an Agile product development environment and related processes (3+ years)
Experience in data analysis and the use of tools such as PowerBI
Familiarity with the marketing needs of local businesses
Ability to communicate effectively with a wide range of audiences from engineers to executives
Strong communication and presentation skills
Familiarity with Sales Force or other similar CRM system
Bachelors degree in technical field or business Required
5+ years in a Technology Industry (Internet, Online Media, Digital Marketing, etc.) Required
5+ years in a Product Management or Technical Management/Process Role Required
Experience with Agile product development Required

Nice To Haves

Experience with Online and/or Mobile Advertising Preferred
Leadership experience in a Matrix organization (indirect team management) Preferred
Experience using AI for business efficiency gains Preferred

Responsibilities

Define product features and functionality requirements (business, technical and operational) to meet market needs and achieve Hibu's strategic and commercial goals
Work as part of an Agile/Scrum product development team and process (manage feature backlogs, etc.)
Develop and manage partner relationships
Work with Tech, Operations, Go To Market, Sales Training, Marketing and Sales to launch Product Releases commercially
Work with Business Intelligence to build and enhance reporting for Solutions and Product specific churn
Collect and analyze data from Hibu's products to identify trends, insights and opportunities which can help drive our Product roadmaps and be used by Hibu's Marketing, GTM and Sales and Operations Training teams to develop collateral and case studies and/or empower teams
Monitor the digital marketing landscape to keep abreast of new technologies and capabilities regarding digital marketing and inform Hibu's strategic and tactical product roadmaps.
Lead Product strategy discussions
Roadmap and Backlog management
Identify gaps between current business trends and objectives