Senior Manager, Digital Product Management

Shiseido

4d•Remote

About The Position

The Senior Manager, Digital Product Management will lead business-side eCommerce initiatives from concept to launch, focusing on site experiences such as cart, checkout, and payment solutions. This role will drive operational excellence, ensure robust UAT through well-defined business cases, and champion data-driven optimization. Additionally, the Senior Manager will own the personalization roadmap and SEO strategy, while overseeing the adoption of new tools and features that enhance the customer journey. Acting as a key liaison between brands, IT, and external partners, this role ensures projects meet business objectives and deliver a seamless, performing, eCommerce experience.

Requirements

8-10 years experience in Ecommerce with a deep understanding of online shopping and best–in-class experiences including competitive landscaping
Deep experience with Ecommerce platforms and tools, preferably Salesforce Commerce Cloud
Experience with collaboration tools (Jira, Confluence)
Expertise in SEO strategy and execution
Experience in personalization tools and techniques
Proficiency in Analytics platforms
Analytical and data driven
Strong project management skills with proven record of delivering high quality work under tight deadlines
Solid understanding of UAT processes and operational workflows
To the point, practical, results-driven, and innovative
Entrepreneurial, autonomous, open to collaboration
Capable of working in a large corporate environment without full guidance
Pushes the organization to constantly improve

Nice To Haves

Understanding of the beauty market is a plus (but not required)

Responsibilities

Drive end-to-end delivery of cross-brand, eCommerce initiatives that drive measurable business impact.
Define functional requirements and prioritize features for release.
Track project progress, manage timelines, and communicate updates to stakeholders.
Use user research, competitive benchmarking, and analytics tools to identify opportunities and articulate business value.
Partner with IT teams (SFCC, OMS) and vendors to ensure technical deliverables align with business goals.
Maintain strong alignment with IT partners, brands, ADX cross-functional teams on status, timelines and change request.
Monitor JIRA backlog to ensure high-impact defects are resolved promptly and updates are communicated.
Support business case development and ROI analysis for new features and functionalities.
Oversee day-to-day site operations, including feed management and integrations enhancements.
Build detailed business test cases for all eCommerce projects.
Ensure alignment of UAT scenarios with business requirements.
Coordinate with brand teams for execution and monitor results for completeness and accuracy.
Collaborate with brands and internal stakeholders to define and maintain the SEO roadmap.
Partner with SEO vendors to execute initiatives that drive organic traffic and improve search visibility.
Continuously monitor performance using analytics tools and optimize strategies based on insights.
Centralize SEO practices by implementing best-in-class standards and driving consistency across all brands.
Leverage the SEO playbook to ensure operational excellence, aligning technical requirements with IT and business-side best practices.
Collaborate with brands and Director of eCommerce Experience to define the personalization roadmap and own its execution.
Partner with vendors and analytics team to ensure proper implementation, monitor performance, and propose iterative improvements.
Report on business results and provide actionable insights to optimize personalization strategies.
Work closely with marketing and analytics teams to leverage data for tailored customer experiences.