Senior Digital Paid Media Specialist

Cambria•Eden Prairie, MN

44d•$67,500 - $84,000

About The Position

The Senior Specialist, Digital Paid Media is a key contributor responsible for executing and implementing innovative digital paid media strategies designed to drive brand awareness and grow customer acquisition. This role directly manages the day-to-day paid digital marketing campaigns, including but not limited to; paid search, display, and social advertising strategies across both trade and consumer audiences. Their expertise is an integral part of ensuring an effective digital strategy and efficient media buying, helping to drive growth and success for Cambria on digital platforms. The ideal candidate will closely collaborate with creative and social teams, ideating and developing requirements in support of digital paid media and social advertising campaigns. They will also work closely with analytics teams on coordinating reporting and insights from past campaigns, sharing data with key stakeholders and cross-functional teams. This role supports the coordination of all assets, across internal and external teams, as well as developing a close partnership with media vendors.

Requirements

Knowledge of Meta, Pinterest, Google and Bing advertising best practices
Familiarity with website analytics platforms such as GA4 & Adobe Analytics
Ability to think strategically to identify and define keyword opportunities
Good understanding of organic/paid social and search campaigns, and campaign workflows
Strong knowledge of Microsoft Excel and/or Google Docs
Bachelor's degree, or equivalent experience in marketing, advertising, communications, or public relations
3+ years of digital paid media experience required. Digital agency or consulting firm, preferred

Nice To Haves

Digital agency or consulting firm, preferred

Responsibilities

Manage, reconcile, and optimize digital media budgets effectively to achieve campaign and marketing objectives
Formulate and execute comprehensive digital paid media strategies
Oversee end-to-end management of paid media campaigns across various platforms (e.g., Google Ads, Microsoft Ads, Meta, Pinterest, LinkedIn, etc)
Optimize campaigns for performance, ensuring maximum ROI and efficiency.
Generate regular reports to showcase key metrics and the impact of paid media efforts on business goals
Coordinate paid digital ads for search and social campaigns; project manage creative assets with Creative Team, resourcing any missing information or deliverables to finalize the campaign and ensuring a timely launch
Stay abreast of industry trends, competitor activities, and emerging technologies to drive continuous improvement
Conduct in-depth audience analysis to refine targeting parameters and align messaging with target demographics
Collaborate with the creative team and social media team to develop compelling ad creatives and messaging that resonate with the target audience across the funnel; ensure all digital assets align with brand guidelines and objectives