Senior Digital Marketing Specialist

Scientific Safety Alliance

13d•Remote

About The Position

This is an opportunity for a proven, performance-driven digital marketing professional to build and scale SSA’s inbound engine. The Senior Digital Marketing Specialist will be responsible for driving search dominance, doubling inbound qualified leads, strengthening SSA’s authority in the market, and managing the full digital experience from website to lead capture. This role requires someone who thinks strategically, executes relentlessly, and measures everything. This is not a social media coordination role. This is an ownership role with clear outcomes tied directly to growth. You will own SEO, website optimization, inbound lead management, and content strategy — and be accountable for measurable performance results.

Requirements

5+ years of digital marketing experience with significant SEO ownership
Proven success ranking competitive keywords and driving measurable traffic growth
Strong experience with Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools
Experience managing and optimizing websites (WordPress or similar CMS preferred)
Deep understanding of conversion rate optimization and lead funnel strategy
Experience managing inbound lead flow and CRM integration
Strong analytical, strategic, and execution capabilities
Comfort operating in a high-growth, fast-paced environment
Ownership mindset with high accountability for measurable outcomes
Demonstrated experience using AI tools (e.g., ChatGPT, Jasper, SurferSEO, automation platforms) to enhance marketing performance
Ability to critically evaluate AI output and refine for quality, accuracy, and brand alignment

Responsibilities

Own and execute SSA’s enterprise-level SEO strategy with the goal of ranking #1 for high-intent keywords across core service verticals
Drive a 2x increase in inbound qualified leads within 12 months
Position SSA as the clear digital authority and market leader in scientific safety
Manage and continuously optimize SSA’s website for performance, user experience, and conversion
Build and execute a high-quality content strategy aligned to growth priorities
Develop landing pages and campaigns that convert traffic into qualified leads
Implement structured lead tracking, scoring, and routing processes
Partner with Sales and Operations to improve lead quality and conversion
Analyze performance data and continuously optimize for ROI
Manage inbound lead flow to ensure speed-to-lead and accountability
Contribute to strengthening SSA’s brand positioning across acquisitions and verticals
Leverage AI tools to accelerate content production, keyword research, competitive analysis, and SEO optimization while maintaining high quality and brand voice
Implement AI-driven workflows to improve marketing efficiency, personalization, and conversion performance