Senior Digital Marketing In-Product Campaign Manager - Gaming Industry

Blueprint Technologies•Redmond, WA

4h•$48 - $52•Hybrid

About The Position

In this role, you will manage high‑visibility digital marketing campaigns for a major global gaming organization. You will collaborate with cross‑functional partners to deliver end‑to-end in‑product marketing campaigns across console, mobile, PC, and cloud experiences. This includes shaping campaign briefs, developing messaging, coordinating creative production, and guiding execution teams to ensure seamless campaign delivery. You will also support subscription‑based gaming initiatives by driving acquisition and retention goals through impactful digital campaign plans. This position is ideal for someone passionate about gaming, highly detail‑oriented, and experienced in managing complex digital marketing workflows.

Requirements

7–10+ years of overall professional experience.
Minimum 5 years developing marketing campaigns, ideally within gaming or entertainment.
Minimum 5 years of copywriting/messaging and project management experience supporting marketing efforts.
Minimum 5 years working directly with programming, developer, or content‑management teams.
Bachelor’s degree required (marketing or related field preferred).
Exceptional attention to detail — resumes containing typos or spelling errors are disqualifying due to the precision required in this role.

Nice To Haves

7+ years of experience in advertising, media planning, product marketing, paid media, digital merchandising, business strategy, or related fields.
Strong understanding of digital campaign development and iterative optimization.
Excellent project and time management skills.
Ability to collaborate with diverse cross‑functional teams and communicate effectively throughout the campaign lifecycle.
Analytical mindset with experience using performance insights to refine campaigns.
Familiarity with gaming industry trends, game launch go‑to‑market practices, and subscription‑based content services.
Experience with web production, digital merchandising, content management, or roles such as advertising manager, media manager, or content manager.
Passion for gaming and familiarity with gaming communities, genres, and products — strongly preferred for success in this role.

Responsibilities

Lead development and execution of digital marketing campaigns across multiple in‑product surfaces, delivering ~20+ campaigns per month.
Build campaign plans in partnership with product marketing, ensuring alignment with business goals including game sales, subscription sign‑ups, engagement, and retention.
Manage campaign brief creation, translating stakeholder goals into actionable requirements for programming and production teams.
Recommend messaging approaches, audience targeting, imagery selection, and frequency caps.
Propose and interpret A/B tests or other experiments to optimize campaign performance and improve customer experience.
Collaborate with design teams to develop campaign decks and route these to production teams via tools such as Azure DevOps.
Partner with marketing, engineering, business planning, design, analytics, and programming teams to ensure unified execution.
Provide guidance to cross‑functional teams responsible for customer experience, operations, experimentation, and campaign delivery.
Support partner management, including coordination with major external partners.
Analyze campaign performance regularly and recommend improvements.
Develop and maintain a consistent playbook for communicating campaign plans, experimentation results, and performance insights to stakeholders.
Contribute to digital go‑to‑market plans through creative showcases and performance reporting.
Assist with onboarding new team consultants and help establish best practices.
Support internal processes and workflow improvements within the broader digital marketing organization.