Digital Campaign Manager

Covenant College•Lookout Mountain, GA

2d•Onsite

About The Position

The Digital Campaign Manager position oversees and implements digital marketing efforts for the college by performing a variety of integrated digital inbound and outbound marketing to increase the college's visibility through the development and distribution of information and materials.

Requirements

Ability to craft and implement strategies focused on marketing objectives and goals.
Excellent attention to detail, time management, and organizational skills.
Proven project management and organizational skills.
Demonstrated ability to follow directions and complete tasks accurately.
Ability to work independently within a team-based dynamic.
Demonstrate strong oral, writing and editing skills.
Bachelors or Associates degree.
8+ years of experience in marketing or working in related fields.
Proficiency in Meta Ads Manager, Google Ads, Google Analytics, MNTN, Spotify, and other self-serve ad platforms.
Extensive experience working in a CRM and familiarity with Google Analytics is required.
An acceptance of and commitment to Jesus Christ as Savior and Lord.
An understanding of the mission and purpose of Covenant College.
Must be able to assent to Covenant College's Staff Commitments .

Nice To Haves

Experience with Slate CRM
Familiarity with Google Suite products
Experience using project management software such as Asana, ClickUp, Monday, etc.
Prior work with a liberal arts college/university
Familiarity with nontraditional digital communications such as video , podcasts, and photographs.
Experience managing direct reports.

Responsibilities

Execute marketing and recruitment campaign strategies including website, digital & PPC marketing, adwords, paid media, SEO, etc. for target audiences based on standard market research data results.
Assist the Director of Marketing and Communications with outlining yearly digital marketing strategy for the Office of Admissions, The Graduate School of Education, and the Development Department, as needed.
Oversee communications operations (email scheduling, recipient lists, reports, drip campaigns) via Slate CRM.
Manage and maintain website SEO.
Supervise the Digital Campaign Coordinator including training, development, performance, and delegation of tasks.
Provide optimization recommendations and analytic insights on digital marketing campaigns.
Coordinate with Web and Analytics Developer to ensure our analytics and tracking of all marketing campaigns and SEO efforts are in place, create dashboards to review results.
Coordinate with the creative and media teams on campaign assets, ensure timely delivery for launching campaigns.
Serve as an assistant liaison with 3rd party vendors, assisting the Director of Marketing & Communications.
Provide outstanding customer service to the College and its departments and professionally represent College in all business interactions and settings.
Provide support on and/or lead other projects as assigned by the Director of Marketing & Communications, and participate in committees and other forums that address the role of marketing at the College.
Other duties may be assigned as needs arise.