Senior Digital Marketing Coordinator (University)

Baptist•Memphis, TN

About The Position

The Senior Digital Marketing Coordinator leads the development and implementation of advanced digital strategies to enhance the visibility, engagement, and reputation of Baptist Health Sciences University (BHSU). This role acts as a key strategist and content leader, with increased autonomy to drive cross-platform digital marketing initiatives aligned with institutional goals. The incumbent will manage and optimize digital content and user experience, coordinate campus-wide content contributions, and serve as a digital liaison for key stakeholders. A strong understanding of SEO best practices, user experience, content strategy, and performance metrics is essential. This position is under the general supervision of the Director of Marketing and Alumni Affairs. This position operates independently within defined objectives and contributes to strategic planning efforts. Responsible for 1 shift, 8 hours/day, 5 days/week. Incumbents may be required to work hours beyond the normal workday to meet project demands or manage critical issues.

Requirements

Bachelor’s degree or equivalent in marketing, advertising, technology, or related fields.
Three (3) years work/experience in the field of communications, higher education, advertising, technology or related fields.

Nice To Haves

Five (5) or more years related work experience preferably in a higher education setting.
Understanding of SEO, html coding, Drupal web content management system and marketing strategies.

Responsibilities

Leads the development and execution of an integrated digital marketing strategy for BHSU in collaboration with the Director of Marketing and Alumni Affairs, incorporating SEO, content planning, and user experience optimization.
Independently manages the creation, coordination, and publication of digital content across the University’s digital platforms (website, social media, e-newsletters, and more), ensuring alignment with institutional priorities and goals.
Oversees the enforcement of brand and content standards and serves as the primary content strategist and advisor for internal stakeholders, promoting consistency and engagement across all channels.
Serves as the lead website content editor, or webmaster, and serves as the primary point of contact for all departments regarding digital presence, including training and supporting contributors.
Proactively researches and recommends new digital marketing technologies, platforms, and strategies to expand the University’s digital footprint and enhance audience engagement.
Leads the digital response and service recovery tactics for social media and website communications, ensuring prompt and professional interactions and crisis response, in coordination with leadership.
Directs the planning, scheduling, and execution of photography and videography initiatives to support brand storytelling and campaign needs, including vendor management when applicable.
Monitors digital performance metrics and provides regular reports and recommendations to the Director of Marketing and Alumni Affairs to support data-driven decision-making.
Serves as the primary point of contact for assigned internal clients, providing strategic guidance on digital marketing needs, managing project intake, and ensuring timely execution by routing tasks through appropriate members of the marketing team.
Performs related accountabilities/responsibilities as required or directed.