Digital Marketing Coordinator

SimpliFed•New York, NY

2d•$55,000 - $65,000

About The Position

We’re looking for a Digital Marketing Coordinator to own the day-to-day execution of our email, SMS, and website marketing efforts. This role is ideal for someone who is highly organized, detail-oriented, and excited about building, optimizing, and analyzing marketing journeys that truly support moms and families. You’ll be responsible for setting up and maintaining lifecycle campaigns across email and SMS, monitoring performance, and ensuring our website functions smoothly from a marketing perspective—including troubleshooting issues like broken links, 404s, and form flows. This is a hands-on role for someone who enjoys both marketing operations and analytics, who can move comfortably between tools, data, and execution and most importantly is ready to learn! This role also requires someone deeply passionate about maternal health and motivated by making a real-world impact. You will bring a thoughtful, empathetic approach to communicating about pregnancy, postpartum, and infant feeding—understanding that these topics are both highly personal and clinically important. Success in this role requires a strong appreciation for evidence-based care, health equity, and the responsibility that comes with educating and engaging parents during a critical life stage. If you’re energized by using marketing to improve access, understanding, and outcomes for families, this role is for you.

Requirements

2+ years of experience in digital marketing, lifecycle marketing, or marketing operations
Some experience with email and SMS platforms (e.g., HubSpot, Braze, Klaviyo, Salesforce Marketing Cloud, or similar) but willingness to learn in-house proprietary tools
Strong analytical skills with the ability to interpret performance data and take action
Some experience working in Webflow, including basic site management and troubleshooting
Comfort working across multiple tools and platforms simultaneously
Strong attention to detail and quality control
Excellent written and verbal communication skills

Responsibilities

Build, launch, and maintain email and SMS journeys (welcome flows, nurture campaigns, re-engagement and lifecycle programs)
Set up automations, triggers, segmentation, and suppression logic
QA all campaigns to ensure accuracy, compliance, and a strong user experience
Manage campaign calendars and ensure timely execution
Collaborate with marketing and clinical/content teams to implement copy and messaging
Monitor performance across email and SMS (open rates, CTR, conversions, unsubscribes, drop-off points)
Maintain regular reporting and dashboards
Identify trends, gaps, and opportunities to improve engagement and conversion
Run A/B tests on subject lines, CTAs, timing, and messaging
Use data to recommend and implement iterative improvements
Manage marketing-related website updates in Webflow
Troubleshoot and resolve issues including: Broken links 404 errors and redirects Form and tracking issues Page updates and basic layout changes
Partner with design or engineering as needed for more complex builds
Ensure marketing pages are optimized, accurate, and up to date
Collaborate with marketing and clinical stakeholders on copy and messaging
Understand operations and operational workflows to ensure smooth and best-in-class patient experience
Maintain regular touch bases with IT to establish trust and become an expert on our marketing platform and tools
Demonstrate a willingness to try, execute and try again