DIGITAL MARKETING COORDINATOR

SMART•Detroit, MI

About The Position

The Digital Marketing Coordinator specializes in spearheading the development and growth of SMART’s different digital touch points including digital signage at bus stops, onboard digital screens and shelters, Email SaaS system and terminal e-boards as well as the SMART website. Act as a liaison between the IT Department and Marketing to monitor and maintain the health of digital systems, manage content updates, and produce emergency alerts. Collaborate with the Social Media Coordinator and Graphic Designer to create highly effective and consistent campaigns that enhance the user experience. Possess knowledge of CRM systems and develop the relationship marketing aspect of the system, analyze data, coordinate with various departments on data-driven changes and completion of complaint investigations.

Requirements

Bachelor’s degree or higher in Marketing, Communications, Public Relations or relevant field.
3 years’ experience in communications, social media, marketing, public relations, or related field.
Excels at research and expertise in multiple digital media platforms.
An equivalent combination of education and experience may be substituted for minimum requirements.
Able to manage content management platforms.
Knowledge of Microsoft Office and Adobe Creative Suite.
Ability to handle challenges with a smile and loves to help people; strong interpersonal skills.
In-depth knowledge of SEO, keyword research and analytics
Ability to deliver creative content (text, image, and video)
Ability to grasp future trends in digital technologies and act proactively.
Excellent communication and writing skills.
Multitasking & analytical skills and possess the ability to work both independently and as part of a team.
Superior time management, organizational skills and ability to meet deadlines.

Nice To Haves

Ability to manage multiple projects at once and familiar with digital tools for increased growth.

Responsibilities

Provide support for marketing activities and knowledge of CMS to maintain websites and possess working knowledge of CSS/HTML.
Create and maintain email and text lists and messaging.
Create and edit marketing materials, as needed.
Research market trends and keywords as it relates to Google Analytics, Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Develop relationships within the authority to keep information consistent across channels.
Partner with multiple departments and vendors that generate content daily on behalf of the company -- including but not limited to PR agencies, Legal, Maintenance, Transportation, etc.
Suggest new ways to attract prospective customers, including promotions and contests.
Optimize image and video placement and recommend improved website functionality.
Organize promotional activities and create an effective content strategy to engage and convert audiences across digital platforms.
Ability to work some nights and weekends.
Performs other duties as assigned.