Senior Digital Marketing Analyst

Philips • Cambridge, MA

2d • $136,000 - $216,000 • Onsite

About The Position

Your role: Leading end‑to-end analysis across paid media (search, display, social), SEO, email, and on‑site behavior to surface what’s driving engagement and conversions. Translating channel‑level findings into cohesive funnel insights that marketers can act on. Owning GA4 and performance dashboards, ensuring tracking reflects accurate engagement, attribution, and conversion trends. Defining and enforcing tagging/UTM conventions and QA data pipelines to maintain trust in metrics. Evaluating campaigns by channel, creative, audience, and timing to identify lift drivers and waste. Converting insights into recommendations on targeting, bidding strategies, budgets, and content alignment for continuous improvement. Partnering with content, SEO, media agencies, and internal stakeholders to monitor spend, reach, and engagement and to prioritize high‑impact opportunities. Working with marketing ops and UX to diagnose drop‑offs and remove friction along the path to conversion. Designing experiments, setting KPIs, and specifying tagging requirements to measure impact with statistical rigor. Conducting exploratory analyses to surface high‑performing audiences and formats while serving as the digital data SME for marketers and the analytics team.

Requirements

• You’ve acquired 7+ years in digital marketing analytics in a B2B or healthcare setting.
• Deep hands-on experience with tools like Google Analytics 4, Adobe Analytics or similar analytics tools (required).
• Strong understanding of digital channel KPIs (CTR, CPL, bounce rate, time on site, etc.) and user journey metrics.
• You have a bachelors or masters degree in Marketing, Digital Marketing, Data Analytics, Business Intelligence, Consumer Behavior or equivalent.
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
• You’re an excellent communicator, collaborative and have a team-oriented mindset.
• You are detail-oriented, autonomous, and able to translate technical data into meaningful business insight.
• US work authorization is a precondition of employment.
• For this position, you must reside in or within commuting distance to Cambridge, MA.

Nice To Haves

• SEMrush, and media platforms i.e. Google Ads, LinkedIn, etc. (preferred).
• Proficiency in dashboarding tools (e.g., Tableau, Power BI), Excel, and basic SQL (preferred).

Responsibilities

• Leading end‑to-end analysis across paid media (search, display, social), SEO, email, and on‑site behavior to surface what’s driving engagement and conversions.
• Translating channel‑level findings into cohesive funnel insights that marketers can act on.
• Owning GA4 and performance dashboards, ensuring tracking reflects accurate engagement, attribution, and conversion trends.
• Defining and enforcing tagging/UTM conventions and QA data pipelines to maintain trust in metrics.
• Evaluating campaigns by channel, creative, audience, and timing to identify lift drivers and waste.
• Converting insights into recommendations on targeting, bidding strategies, budgets, and content alignment for continuous improvement.
• Partnering with content, SEO, media agencies, and internal stakeholders to monitor spend, reach, and engagement and to prioritize high‑impact opportunities.
• Working with marketing ops and UX to diagnose drop‑offs and remove friction along the path to conversion.
• Designing experiments, setting KPIs, and specifying tagging requirements to measure impact with statistical rigor.
• Conducting exploratory analyses to surface high‑performing audiences and formats while serving as the digital data SME for marketers and the analytics team.

Benefits

• Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level