Senior Digital Analyst

Capgemini • New York, NY

2d

About The Position

We are seeking a Digital Analyst to lead efforts in tag management implementation, data layer design, and cookie compliance strategy for our ecommerce business. This role is critical in ensuring our analytics and marketing tags are deployed accurately and responsibly. The ideal candidate has strong experience in GA4, GTM, and consent management, and is a clear and effective communicator who builds trust with business stakeholders through data accuracy and integrity.

Requirements

• Strong expertise in GA4 and its event-based tracking model.
• Hands-on experience with Google Tag Manager, including custom HTML tags, triggers, and variables.
• Familiarity with JavaScript and Best Practices.
• Experience working with consent management platforms (e.g., OneTrust, TrustArc).
• Must be located in either Atlanta, Dallas, New York or Chicago area to be considered for this role.

Responsibilities

• Own and maintain client tag manager platforms (typically Google Tag Manager), ensuring scalable and organized implementation.
• Design and manage data layer specifications to support robust GA4 tracking and marketing pixel deployment.
• Partner with legal, marketing, and development teams to manage cookie consent compliance (e.g., GDPR, CCPA, CPRA).
• Implement and maintain tag behavior aligned to user consent choices using consent management platforms (e.g., OneTrust, TrustArc).
• Troubleshoot tag firing, event tracking, and dataLayer issues across web platforms.
• Serve as a strategic advisor on data privacy impacts to marketing and analytics tracking.
• Ensure accurate GA4 tracking for all key user interactions and digital performance measurement.
• Interpret data with statistical rigor and translate findings into clear, actionable insights.
• Identify trends, anomalies, and opportunities to improve ecommerce performance.
• Develop and maintain dashboards and reports that monitor experience and revenue-driving KPIs.
• Present findings and recommendations to stakeholders in a clear and compelling way.
• Build trust with business leaders by ensuring accurate data interpretation and transparency in reporting.
• Collaborate with marketing, product, engineering, and legal teams to align on goals and data requirements.

Benefits

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed