Senior Demand Generation Specialist | Bankrate
About The Position
Bankrate is looking for a Senior Demand Generation Specialist with deep experience in email and lifecycle marketing to help execute and scale revenue-driving demand programs across our enterprise partnerships and the Bankrate brand. This role is ideal for a hands-on marketer who has owned large, recurring monthly revenue campaigns, thrives in fast-paced environments, understands how to convert intent through CRM channels, and can extend those programs across complementary demand channels—including educational webinars, direct mail, and in-person partner placements. Email is the primary lever, but this role owns the broader activation strategy. This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours.
Requirements
- 4–10 years of experience in demand generation, lifecycle marketing, or email-led growth roles.
- Hands-on experience executing large-scale, revenue-driving email programs (experience with Iterable strongly preferred).
- Strong understanding of segmentation, automation, personalization, and testing.
- Comfort operating in a performance-driven, fast-moving environment.
- Strong cross-functional collaborator with a data-driven, outcome-oriented approach.
- Data-driven mindset with strong ownership and follow-through.
Responsibilities
- Design and execute email-first demand generation campaigns that drive significant, recurring monthly revenue.
- Build, launch, and optimize promotional, triggered, and lifecycle email programs across the full funnel.
- Design and execute email, CRM, and lifecycle marketing programs that leverage automation, dynamic personalization, and AI-assisted optimization.
- Launch and optimize campaigns supporting enterprise partner go-to-market efforts and Bankrate-owned initiatives
- Leverage AI-assisted tools to accelerate content creation, testing, and optimization.
- Build scalable workflows using behavioral triggers, user signals, and predictive insights.
- Own reporting for email and lifecycle-driven demand, including revenue contribution.
- Track performance across supporting channels (webinars, mail, in-person placements).
- Analyze data, insights, and trends to inform prioritization, segmentation, and personalization strategies.
- Optimize campaigns for efficiency, engagement, and conversion through continuous learning loops and A/B testing.
Benefits
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
