Senior Demand Generation Manager

Accuris

12h • Remote

About The Position

Accuris is a dynamic leader in B2B SaaS engineering workflow technology, dedicated to accelerating innovation in engineering processes. Since becoming a standalone company in May 2023, we’ve continued our mission to develop cutting-edge AI-enabled solutions. Our culture of collaboration, innovation, and high performance is driven by humble, hungry, and smart individuals who make Accuris an exciting place to grow your career. Our products – Engineering Workbench, Goldfire, Haystack, and Parts Management Solutions – streamline engineering workflows by providing easy access to essential standards and content. This efficiency saves our customers time and reduces errors, enhancing the entire product development cycle. With over 60 years of experience, Accuris remains at the forefront of the engineering community, driving forward innovation and supporting industry vibrancy. Join us to be part of a team that values your contributions and fosters your professional growth.
Accuris is seeking a Senior Demand Generation Manager who thrives on campaign execution and turning strategy into pipeline. In this role, you will plan, build, and manage demand generation campaigns that drive new logo growth across two business units — Engineering Intelligence and Supply Chain Intelligence. As a global marketing resource, you will also support demand generation programs across regions.
From briefing agency partners on paid media programs to building the audience lists that fuel campaigns across marketing, sales, and operations, you will be a hands-on executor with direct experience in paid media, ABM, and data-driven campaign execution, ready to take strong ownership in a fast-moving, lean environment.

Requirements

• 5+ years of B2B demand generation experience in a technology or SaaS environment
• Hands-on experience with paid search and paid social (LinkedIn Ads)
• Experience managing agency relationships and holding partners accountable to performance metrics
• Familiarity with ABM strategy and platforms
• Experience building segmented accounts and contact lists for marketing, sales, and operations (e.g., Clay.ai, HubSpot)
• Proficiency in CRM (Salesforce preferred) and marketing automation platforms (HubSpot)
• Clear communicator and effective collaborator across marketing, sales, and operations teams
• Strong organizational skills and attention to detail
• Comfortable working independently on a lean team with a high degree of ownership

Nice To Haves

• Experience in B2B, SaaS, or marketing to engineering or supply chain audiences
• Familiarity with SEO best practices in a B2B context
• Experience supporting multiple product lines, business units, or global markets
• Experience using AI tools to improve marketing workflows

Responsibilities

• Manage day-to-day relationships with paid media agency partners across paid marketing channels
• Collaborate with Product Marketing to ensure all programs reflect current messaging and go-to-market priorities
• Maintain deep knowledge of paid media best practices across channels to confidently assess, challenge, and elevate agency recommendations
• Build and maintain targeted account and contact lists for marketing campaigns, sales outreach, and operational workflows, owning list hygiene and segmentation across both business units to ensure data accuracy and campaign effectiveness
• Build and manage campaigns within the marketing automation platform and CRM as a subject matter expert
• Work closely with Product Marketing, sales, and operations to ensure demand generation programs and lists are aligned to pipeline goals
• Identify SEO opportunities aligned to the audiences for individual business units

Benefits

• Competitive base salary, bonus and equity as part of our employee ownership plan.
• A comprehensive benefits package that includes medical, dental, vision and life insurance plans, paid time off, a generous 401k match with no vesting period, parental leave and 3 volunteering days each year.
• For more information on benefits, please ask the recruiter assigned to the role.
• For work locations in the state of Colorado, the anticipated salary range for this role is $130,000 - $145,000.
• Compensation will be determined by the education, experience, knowledge, and abilities of the applicant.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed