Senior Customer Marketing Manager
About The Position
Imagine Your Future with Us! Since 1971, Paychex has been at the forefront of simplifying HR, payroll, and benefits for American businesses. Our digital HR technology and advisory solutions cater to the changing needs of employers and their employees. With our award-winning training and endless opportunities for growth and development, you can build a lifelong career with us. We pride ourselves on fostering an inclusive and innovative culture. Our leaders are here to support your career journey; they and our dedicated employees embody the values that drive us to support each other, our clients, and our communities. Join us to pursue your passion and unleash your potential. Overview The ideal candidate will be detail-oriented and results-driven Senior Customer Marketing Manager to manage and execute customer lifecycle campaigns. This role will own email marketing for customers while serving as a key stakeholder in managing overall communication governance. In addition, this position will execute various client retention, product adoption and upsell campaigns. It will also support various seasonal initiatives such as open enrollment and year-end readiness. The ideal candidate will work closely with various Business Units, Customer Experience teams and Client Sales teams to ensure marketing efforts are aligned with business objectives and delivered successfully. This person should have a keen eye for analytics and be ready to optimize according to business needs and campaign performance.
Requirements
- Bachelor's Degree in Marketing, Business or a related field - Required
- 5 years of experience in Marketing or related roles.
Responsibilities
- Own the end-to-end customer marketing email strategy and execution while serving as a key gatekeeper for communication governance
- A customer-first mindset in developing and optimizing campaigns that support client upsell and product adoption in collaboration with a variety of partners including Customer Experience, Client Sales, Product Marketing and key Business Units.
- Partner closely with various stakeholders to understand customer segments and pain points to build client retention campaigns that help increase customer lifetime value
- Assist with key seasonal campaigns such as open enrollment and year-end readiness to ensure customer satisfaction
- Support a variety of Advocacy initiatives as needed including key programs like review customer events and case study promotion
Benefits
- We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
- From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
- Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
- Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
- We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
