Senior Customer Marketing Manager

DTN

36d•$90,000 - $120,000•Remote

About The Position

The Senior Customer Marketing Manager will develop and lead customer marketing strategies that drive product adoption, retention, expansion, and advocacy across DTN’s diverse portfolio of weather, market intelligence, and operational decision-support solutions.

Requirements

6–10+ years of customer marketing, customer advocacy, or lifecycle marketing experience in B2B SaaS.
Experience in marketing analytics, data platforms, or technical software solutions.
Proven success building customer reference programs and developing high-quality customer stories.
Ability to understand and translate complex data-driven use cases.
Strong cross-functional collaboration skills. With Product marketing, sales and product teams.
Experience with Canva, Marketo, HubSpot, Salesforce, Gong, and Salesforce.
Experimenting and usage of AI marketing tooling and chatbots.

Nice To Haves

Experience in weather intelligence, ag tech/ag data, commodity/energy markets, or operational decision-support solutions.
Experience managing customer advisory boards, developing customer stories and case studies or vertical-specific customer user groups/councils.
Understanding how enterprises use data for forecasting, operational planning, and risk mitigation.

Responsibilities

Customer Advocacy & Industry Storytelling
Lifecycle & Adoption Programs, work with CS and Sales Teams
Customer Engagement & Community Building
Retention & FOH, Weather and Ag Hub Solution Adoption
Insights, Reporting & Optimization

Benefits

Competitive Salary
Unlimited PTO
Flexible working hours
Remote work model
Competitive Medical, Dental, and Vision Insurance Plans
6% 401K matching
Unlimited access to 13k+ courses via a learning platform to support employee career advancement
Employee Assistance Program (EAP)

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