Senior Customer Marketing Manager
About The Position
We’re hiring a Senior Customer Marketing Manager to lead programs that turn our nonprofit customers into loyal advocates and growth partners. This is a highly cross-functional role that sits at the intersection of marketing, customer success, product, and sales. You’ll build and scale customer advocacy, lifecycle campaigns, upsell enablement, case studies, and community experiences that drive retention, revenue expansion, and brand affinity. This role is ideal for a builder who thrives on strategic thinking and execution - someone who’s excited to bring customer marketing programs to life in a fast-moving, mission-driven SaaS environment.
Requirements
- 7+ years of experience in customer marketing, lifecycle marketing, or advocacy/community roles in B2B SaaS - ideally in martech, fundraising tech, or adjacent industries.
- Strategic mindset with a strong bias toward execution. You’re not afraid to roll up your sleeves.
- Excellent written and verbal communicator who can bring customer stories and product value to life.
- Highly collaborative with a track record of cross-functional wins across CS, sales, and product teams.
- Experience with CRM and marketing automation platforms (HubSpot preferable, Salesforce, or similar).
- Comfortable in a high-growth, startup environment - self-directed, proactive, and adaptable.
Responsibilities
- Own and execute the customer marketing strategy: Design programs that deepen customer engagement and build advocacy across the lifecycle - from onboarding to expansion to evangelism.
- Launch and scale customer reference and advocacy programs: Identify and activate power users for case studies, testimonials, peer referrals, speaker opportunities, and co-marketing campaigns.
- Develop lifecycle campaigns: Create email, webinar, and content touchpoints that drive product adoption, feature utilization, and upsell readiness.
- Drive retention and revenue outcomes: Partner with Customer Success, Sales and your team in Marketing to increase NRR and accelerate account expansion through education and value storytelling.
- Build customer community experiences: Help plan and execute experiences like customer dinners, regional meetups, online community, and educational briefings that can foster peer learning and engagement.
- Tell the customer story: Work with our content and product marketing teams to craft case studies, video testimonials, and customer-led sessions for events and webinars.
- Measure what matters: With the Senior Director of Revenue Marketing, establish KPIs and track performance across all customer marketing programs.
Benefits
- Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
- FSA and HSA Spending Account.
- 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
- 401(k) plan with company match.
- 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
- Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
- Generous home office stipend to support your remote workspace.
- Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
- Charitable giving program and paid volunteer time off with registered non-profits.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
