Senior Customer Marketing Manager, Education

FloQast•Chicago, IL

6d•$91,000 - $137,000•Hybrid

About The Position

We’re looking for a creative and strategic Senior Customer Marketing Manager, Education. In this role, you’ll own the growth strategy for the FloQast Certified Accountant (FCA) program while driving deep engagement across FloQademy, our premier customer education platform. This role sits at the intersection of customer education, marketing, and community. You’ll be responsible for designing and executing campaigns that motivate customers to start the FCA journey, stay engaged throughout the program, and proudly complete their certification—while also building a community of certified FCA professionals that serve as FloQast champions and modern accountants in the industry. If you love building programs from the ground up, thinking creatively and strategically in campaigns, and creating a sense of community that makes customers feel excited and proud to belong, this role is for you. This role has a requirement of working in office 3 days per week (Tuesday - Thursday). Visa sponsorship is NOT available at this time

Requirements

5-7+ years of experience in customer marketing, education marketing, certification marketing, and/or community‑focused roles (SaaS experience strongly preferred).
Experience building and executing multi‑channel marketing campaigns, specifically around certifications.
Strong understanding of customer journeys, engagement strategies, and retention marketing.
Proven ability to build and scale communities (online and/or in‑person).
Excellent project management skills with the ability to juggle multiple initiatives.
Creative thinker who loves experimenting with new ideas while staying data‑driven.
Strong cross-functional collaboration and communication skills—you’re comfortable working across teams.
Passion for education, professional development, and customer advocacy.

Nice To Haves

Experience marketing certification program specifically within the fintech space.
Familiarity with accounting, finance, or fintech audiences.

Responsibilities

Own, develop, and execute a comprehensive marketing strategy for the FloQast Certified Accountant (FCA) program—from awareness to enrollment to completion.
Partner closely with Customer Marketing to launch creative, multi‑channel campaigns (email, in‑app, social media, webinars, contests, customer stories, and more).
Design lifecycle campaigns that encourage customers to start the certification, maintain momentum, and finish strong within the customer lifecycle.
Track performance and optimize campaigns using data and insights (enrollment, engagement, completion rates).
Own and develop the strategy behind the FCA community in line with company and industry initiatives.
Create a strong sense of community and exclusivity for FCA‑certified customers.
Plan and host local meetups, virtual events, and exclusive roundtables for certified members.
Develop programs and perks for certified users (swag, badges, LinkedIn assets, special access, recognition moments, etc.).
Collaborate with internal teams to spotlight FCA members through case studies, testimonials, and social content.
Ideate and execute broader user engagement campaigns to increase adoption and ongoing usage of FloQademy.
Partner with Education, Product, and Customer Success teams to promote new courses, learning paths, and platform updates based on user feedback and data.
Experiment with gamification, challenges, and incentives to make learning engaging and sticky.
Work closely with Customer Marketing, Customer Education, Social, Events, and Customer Success teams.
Serve as the go‑to owner for certification‑related campaigns and community initiatives.
Align education engagement efforts with broader customer marketing, and product adoption and retention goals.