Senior CRM Marketing Analyst

QVC • West Chester, PA

1d • Hybrid

About The Position

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road. Your Opportunity, Your Team QVC's CRM Analyst supports results in achieving customer growth and retention leveraging various marketing channels (Direct Mail, Email, Mobile App and SMS). This position will help develop marketing plans that improve revenue, conversions, and enhance customer experience. You will also compile and analyze campaign performance data, making performance improvement recommendations, scheduling and segmenting marketing campaigns, and work with others to deliver strategy! Where You'll Work This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, and NJ. Relocation assistance is not available for this role.

Requirements

• Bachelor's degree in math/statistics/engineering/marketing or related field or equivalent marketing experience
• 5+ years of progressively responsible positions within the marketing department or supporting marketing through analytics / data
• 2 years of marketing segmentation experience
• Basic SQL experience

Nice To Haves

• Experience in the retail industry is a plus

Responsibilities

• Partner with Senior Manager, Marketing to meet customer performance objectives through CRM channels.
• Leverage marketing campaign performance and customer segmentation data to suggest ways to optimize through marketing channels – such as Direct Mail, Email, Mobile App & SMS campaigns using innovative ideas to increase conversions and bring value from every customer
• Measure the performance of CRM initiatives against key performance indicators (KPIs) to assess their success, including managing standard KPI dashboards and analyzing ad hoc and testing results.
• Report on marketing performance based on our goals, delivering insightful commentary to the broader team.
• Create and maintain reporting across platforms and brands
• Participate in Quality Assurance (QA) and User Acceptance Testing (UAT) for minor and major technology builds; and support trouble shooting of issues that impact customer experience as needed
• Contribute to an environment in which all team members are respected and included regardless of their individual differences and feel motivated to improve individual and work area contributions to achieve desired business results

Benefits

• Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts!
• In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees