CRM, Senior Analyst

WINDSOR FASHIONS LLC•Santa Fe Springs, CA

1d•$110,000 - $120,000

About The Position

You will play a pivotal role in developing and activating Windsor’s customer database to drive meaningful business growth. This role is responsible for analyzing customer behavior, uncovering actionable insights, and translating data into strategies that improve engagement and performance across digital and brick-and-mortar storefronts. You will build and maintain a suite of customer reports and dashboards, identify patterns that influence conversion across all channels, and surface opportunities to increase lifetime value, retention, and purchase frequency, with the goal of creating a singular customer view. Through a test-and-learn mindset, you will support rapid experimentation and optimization, helping shape a seamless, data-driven omni-channel customer experience.

Requirements

Bachelor’s Degree or similar expertise and experience required
Demonstrated experience conducting in-depth analysis of various marketing channels, including but not limited to, email, organic social, paid social/digital, SEM/SEO, and retail stores etc.
Strong analytical and data visualization skills
Experience with Aptos and Alteryx; experience with other CRM products a plus
Data management utilizing SQL or Python
Google Analytics expertise
5+ years of marketing analyst experience in a dynamic, data-driven environment, preferably in fashion retail
Strong computer skills particularly MS Office (Strong Excel and PowerPoint skills are necessary).
Ability to work under tight deadlines, deal with diverse levels of personnel in a multi-functional environment.
Ability to work independently, under general direction, and create organized work plans and output requirements in a timely fashion.
Demonstrate creative thinking and good business judgment.
Ability to be flexible, multi-task, have strong organizational, communication and leadership skills to meet strict deadlines and manage multiple projects.
Must have strong interpersonal skills and the ability to deal with all levels of management.

Responsibilities

Own the quality, governance, and activation of customer and digital data across all channels (stores, e-commerce, app, and emerging social commerce), ensuring accurate tracking, automated reporting, and scalable analytics.
Integrate multiple data sources to deliver a unified, cross-channel view of the customer, with clearly defined KPIs spanning digital, retail, and social commerce touchpoints.
Lead CRM and customer analytics for weekly business reviews and executive dashboards, translating omnichannel performance trends into actionable recommendations.
Partner with CRM, marketing, and retail teams to measure and optimize personalization, lifecycle, and loyalty initiatives across the full customer journey.
Develop and maintain customer profiles and behavioral segmentations using lifecycle, transactional, and engagement data across channels (e.g., RFM, lapsed, high-value).
Drive customer-centric marketing strategies that increase retention, lifetime value, cross-sell, and re-engagement across owned, paid, and in-store channels.
Conduct advanced analyses including web, app, retail, and media performance; cross-channel behavior; customer lifetime value; ROI; and experimentation results.
Collaborate cross-functionally to design and execute a test-and-learn experimentation framework that continuously optimizes the omnichannel customer experience by channel and device.
Build measurement frameworks that connect online and social engagement to offline behavior, quantifying the impact of digital and social commerce activity on e-commerce and store sales.
Translate complex, cross-channel data into clear, compelling insights for non-technical stakeholders to support strategic and commercial decision-making.