Analyst, CRM
About The Position
WB Games is recruiting a CRM Analyst under the Global Sales & Marketing organization. This role will take part in strengthening WB Game’s email and lifecycle marketing programs by crafting targeted and insights-driven campaigns and player journeys with a goal of retaining, engaging, and monetizing fans of our gamer audience and fans of the franchise. The Ideal candidate can adapt between marketing strategy, campaign management, as well as operational and analytical needs. They are a core or casual gamer with familiarity and experience with player-facing content (web, email, in-game promotion, social/influencer, community & streaming, etc.), an understanding how to scale personalized messaging per game from nascency to best-in-class, and a keen interest in leveraging analysis and data integration to enable the most cutting-edge marketing and direct-digital messaging capabilities possible.
Requirements
- Bachelor's Degree and 2 - 5 years of CRM or digital marketing experience
- Experience with Salesforce Marketing Cloud, Braze, CleverTap, Adobe Experience, Cloud or similar lifecycle marketing platforms for email, in-app messaging, push notifications, etc.
- Experience with data visualization tools like Looker or Tableau
- Proficient with Adobe Photoshop
- Basic HTML skills
- AMPscript
- Familiarity in gaming and entertainment industry
Responsibilities
- Execute and Manage CRM Campaigns: Manage (end-to-end) on behalf of our game franchises - including the building and maintaining of marketing channel automations and template frameworks that support dynamic player journeys
- Plan and Coordinate A/B Tests: Design and launch multi-variant campaigns experiments that optimize email content, timing, and segmentation
- Aligned Execution: Work closely with colleagues in analytics, brand marketing, product marketing, and creative services to ensure alignment in execution on test measurement and audience messaging
- Dashboard & Reporting: Build and maintain dashboards and reports for internal reviews on performance at all dimensions for specific marketing channel and game combinations, exposing the trends and opportunities based on data driven insights
- Support CRM & Department leads with presentations, evaluations and implementation strategies that support the growth of the CRM program
Benefits
- health insurance coverage
- an employee wellness program
- life and disability insurance
- a retirement savings plan
- paid holidays and sick time and vacation
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
