Senior CRM Manager
About The Position
We are seeking a CRM Manager / Senior Manager to own our end-to-end CRM strategy and execution as our business enters its next stage of growth. This role goes beyond channel management and will be responsible for developing a holistic lifecycle marketing approach that drives retention, repeat purchase, customer loyalty, and long-term brand advocacy. The ideal candidate has deep hands-on experience with email and SMS marketing at scale and has operated at the level of a growth-stage DTC brand. You’ve successfully led CRM across multiple brands, adapting strategies to different customer journeys and product mixes.
Requirements
- 5+ years of CRM or lifecycle marketing experience in a DTC brand environment.
- Proven end-to-end CRM ownership and demonstrated ability to understand customer behavior and formulate people-first strategies.
- Strong, hands-on expertise in Email + SMS platforms, especially Klaviyo.
- First-hand experience managing email deliverability and strong technical knowledge of the full email ecosystem
- Experience across multiple brands or product categories.
- Demonstrated success driving measurable impact on retention, LTV, and customer loyalty.
- Knowledge of loyalty program design, referral programs, and advocacy strategies.
- Strong analytical skills with ability to translate insights into action.
- Collaborative mindset and ability to work cross-functionally in a fast-paced environment.
Responsibilities
- Own the full CRM strategy and roadmap across existing Email & SMS channels and develop a plan for additional future opportunities such as Loyalty.
- Build and launch new lifecycle campaigns and optimize existing journeys and flows (welcome, post-purchase etc.).
- Partner with Growth Marketing, Brand, and Creative to deliver best-in-class customer experiences.
- Develop and manage segmentation, personalization, and testing frameworks.
- Lead initiatives for refer-a-friend, reviews, and reputation management programs.
- Analyze campaign performance and customer data to inform strategy and maximize retention.
- Represent the voice of the customer in all key internal planning, discussions and initiatives; provide regular feedback to the team
- Ensure compliance with email/SMS marketing regulations.
- Oversee vendor relationships and tools for CRM execution.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
