Manager, CRM

Stitch Fix

About The Position

Stitch Fix is looking for an experienced and highly driven CRM Marketer to own specific parts and strategic pillars within the CRM org, while driving growth and innovation. In this role, you will analyze, strategize, and execute on CRM initiatives centered around our curated shopping experiences, Fix and Freestyle. You will be part of a team that strengthens all CRM communications, builds a robust Lifecycle program, and creates a seamless and engaging experience for our customer. Alongside the team you will work across the following channels: Email, App Push, Direct Mail, SMS and Packaging Inserts. This role will be tightly integrated with our Creative, Data Science, Client Experience and Engineering teams, and expected to be in close touch with learnings from all other marketing channels.

Requirements

You have 5+ years of experience CRM marketing, with a strong emphasis in ecommerce focused Lifecycle.
You have experience leveraging Push and SMS across all CRM tactics.
You have experience managing people.
You take ownership, are an inventive problem solver, and have a high level of accountability.
You have experience working with and running highly personalized CRM programs at scale.
You are great at building cross-functional relationships, and are able to navigate and partner with stakeholders across Creative, Product, Engineering, and Customer Service.
You are able to make decisions quickly, move to execution expeditiously, monitor progress and adapt as necessary.
You have strong project management skills.
You are highly data-driven and understand how to design and optimize marketing programs.
You possess a strong understanding of consumer mindset and consumer empathy.
You thrive in a fast paced environment and are able to adapt to changes quickly.
You demonstrate exceptional verbal and written communication skills.

Responsibilities

Work closely with the Director of CRM while strategically owning programs like Lifecycle and Transactionals, as well as cross-functional projects.
Build new innovative Lifecycle strategies, while also evolving the current Lifecycle offering.
Implement a strong content strategy into all of our communications, that puts our Stylists at the forefront.
Work with a highly motivated and data-driven team.
Implement new channels and initiatives.
Create and share out high level reporting for leadership across the organization.
Optimize how we plan, develop and execute marketing initiatives across all channels (email, push notifications, direct mail, and in package).
Drive measurable improvements in customer engagement, loyalty, decreased churn and increased reactivation rates.
Leverage analytics to inform our strategy and identify new opportunities.
Build and strengthen relationships across the organization.