(USA) Senior Manager, Marketing Planning And Strategy

Walmart•Hoboken, NJ

1d•$108,000 - $216,000•Onsite

About The Position

The Senior Creative Strategist, Consumables Key Accounts, is a pivotal role within Walmart Connect's Lightbox Creative team. Walmart Connect is Walmart’s rapidly growing advertising platform, aiming to connect brands with consumers through impactful advertising solutions by leveraging Walmart’s data and scale. Lightbox Creative focuses on delivering innovative, insights-driven, and on-brand marketing campaigns for top global brands, creating memorable experiences for end-users and driving impact for advertisers. Based in Hoboken, this role is responsible for developing compelling omnichannel creative strategies for brands that align with the business objectives of Walmart and its top advertising partners. The Strategist is expected to be a talented storyteller, aware of advertising trends, and capable of crafting effective narratives for diverse audiences. Working in partnership with the Art Director and Production team, this individual will create unique, custom, and high-impact marketing and creative solutions for Walmart Connect advertisers, collaborating across Walmart Connect, Enterprise Marketing, Site Merchants, and Retail Marketing. The ideal candidate is a strong marketing strategist, business writer, and visual presenter, adept at working in multiple mediums. This collaborative creative professional will craft effective frameworks, compelling case studies, and persuasive storylines, and is passionate about leading a team. The role requires expertise in building and maintaining strong business relationships, translating data into actionable insights, exceptional project management skills, and a passion for both planning and execution.

Requirements

Demonstrated executive presence and comfort engaging with senior client stakeholders
Ability to balance creative thinking with data-informed strategic rigor
Experience navigating ambiguity and leading through complex, cross-functional environments
Strong understanding of how cultural, media, and economic trends impact brand and retail strategy
A “go-getter” mentality with a track record of going beyond the brief to deliver value
8+ years of marketing or creative experience especially in digital media and marketing in the multi-brand retail industry, or at tech platforms, ad agencies, brands, or media companies
College degree - BA or BFA preferred in Marketing, Design or Advertising
Creative and strategic marketer with the talent to conceptualize novel ideas and innovative approaches to work
Demonstrated expertise developing and executing customer-facing communications and reports
Deep understanding of current digital and social trends and the competitive landscape
Experience building strong, collaborative, and trusting relationships with sales, product, marketing and operations
The drive to excel and succeed, coupled with self-motivation and effective project management skills, are essential
Excellent communication, project management, presentation skills, both written and verbal
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field

Nice To Haves

Leading cross-functional projects
Marketing or related field
Supervisory experience
Masters: Business Administration

Responsibilities

Develop innovative and forward-thinking marketing and creative solutions for Walmart Connect’s top advertisers inspired by collaborative creative thought leadership.
Actively engage in cross-functional planning sessions with product, strategy, marketing, and sales to develop, execute, and optimize actionable, results-oriented category and supplier-specific media and marketing strategies.
Develop and execute creative strategies for top brands, aligning with marketing and business objectives.
Lead senior-level client conversations, including strategic presentations, working sessions, and external negotiations.
Act as a consultative partner to advertisers, proactively identifying opportunities to extend and evolve existing strategies within the Walmart ecosystem.
Bring a strong point of view informed by category dynamics, cultural signals, and economic trends to influence client and internal decision-making.
Bridge creative strategy with business objectives, ensuring solutions are both inspiring and commercially impactful.
Curate, author and amplify creative narratives across the organization.
Oversee multiple projects concurrently in a fast-paced environment.
Partner with Marketing Ops to develop metrics, measure performance and quantify impacts/results through qualitative and quantitative strategies including stakeholder feedback.
Establish links between Walmart Connect and Walmart marketing, ensuring consistency between Walmart’s supplier advertising initiatives and Walmart’s own customer messaging.
Manage the cross-functional connection points, processes and planning cycles between Walmart marketing, cross-category solutions, seasonal, site experience and product teams.

Benefits

Competitive pay
Performance-based bonus awards
Medical coverage
Vision coverage
Dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO (including sick leave)
Parental leave
Family care leave
Bereavement
Jury duty
Voting leave
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
Live Better U (Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities, covering high school completion to bachelor's degrees, English Language Learning and short-form certificates, including tuition, books, and fees)