About The Position
We’re looking for a freelance Senior Creative Strategist with a performance-first mindset. You understand how creative drives growth and you know how to build structured roadmaps that connect business goals, media investment, and creative testing into one clear plan. You are fluent in the media landscape across platforms and know how creative actually behaves in paid environments. You’ve partnered closely with media teams, understand buying strategies and targeting nuances, and can translate performance data into actionable creative direction. You are confident leading client conversations around creative performance, testing plans, and learning agendas. You do not wait for direction. You proactively identify gaps, propose solutions, and guide stakeholders toward clear next steps. You are highly organized, detail-oriented, and comfortable managing multiple workstreams. You understand how to build systems that keep testing structured, learning cumulative, and teams aligned. This role sits at the intersection of creative, media, analytics, and client leadership. You will partner closely with cross-functional teams to ensure creative is not just inspiring, but measurable, scalable, and built to perform.
Requirements
- 3+ years of agency experience in creative strategy, performance marketing, or growth strategy
- Deep understanding of paid media ecosystems including Meta, TikTok, Google, Snap, YouTube, and programmatic
- Proven experience building and managing creative testing frameworks
- Strong fluency in performance metrics and how they translate into creative decisions
- Confidence leading client conversations independently
- Experience working cross-functionally with Media, Analytics, Creative, and Project Management teams
- Exceptional organization and attention to detail
- Proactive mindset with the ability to lead without heavy oversight
Nice To Haves
- A strong point of view on what drives creative performance
- Clear examples of structured testing that led to measurable growth
- Ability to balance big-picture strategy with operational rigor
- Calm, confident client presence
- A systems-oriented thinker who builds processes that scale
Responsibilities
- Build and lead creative testing roadmaps aligned to business objectives and media plans
- Develop and execute structured learning agendas across platforms and funnel stages
- Translate performance data into clear creative implications and next-step actions
- Identify performance gaps and proactively recommend new testing angles
- Ensure creative strategy ladders into measurable KPIs
- Partner closely with Media and Analytics teams to align on creative testing strategy and various paid media channel needs
- Ensure creative plans reflect platform nuances across Meta, TikTok, Google, Snap, YouTube, and programmatic
- Collaborate with project management to scope work, define timelines, and maintain momentum
- Maintain strong documentation and organization across briefs, trackers, and performance recaps
- Confidently lead client discussions on creative performance and testing strategy
- Present performance insights with clarity and authority
- Guide clients toward informed decisions grounded in data and platform knowledge
- Educate stakeholders on how creative and media work together to drive results
- Own and lead conversations, not just contribute to them
- Write launch briefs and post mortem analysis and present both internally and externally
- Partner with Creative teams to ensure outputs align to hypotheses and learning goals
- Apply ongoing performance learnings to continuously refine strategy
- Maintain rigor in measurement, naming conventions, and test design
Benefits
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
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What This Job Offers
Career Level
Senior
Education Level
No Education Listed
Number of Employees
501-1,000 employees
