Senior Copywriter

Grey USNew York, NY
6dHybrid

About The Position

At GREY, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents. POSITION OVERVIEW The Senior Copywriter is responsible for generating ideas and developing copy from draft stage through finished product. They partner with Art directors to develop, design, and execute concepts and copy for cross channel advertising initiatives in a persuasive and unexpected manner. They are a storyteller who uses concepts and words to bring ideas to life.

Requirements

  • At least 4-7 years of industry experience in a well-established, creative role with a proven track record
  • Experience working across relevant mediums based on client needs
  • Strong creative portfolio highlighting relevant experience
  • Solid written & verbal communication skills, comfortable presenting to all levels of clients
  • Excellent written and presentation skills
  • Able to handle multiple projects in a fast-paced environment
  • Proficiency in Adobe Suite or similar software and AI Tools

Responsibilities

  • Skilled writer, who is able to perform in a broad spectrum of advertising disciplines
  • Ideate copy for pitches, campaigns, and special projects
  • Review and edit all copy for clarity and proper grammar and punctuation
  • Present concepts at presentations in an organized, professional, and effective style
  • Collaborate and partner with Art Director to ensure that both the copy and visuals are in perfect sync to ensure the concept is to our Famously Effective standard
  • Generate and execute ideas from concept to completion across a broad spectrum of mediums that align with the Creative Brief
  • Receive and implement feedback from creative leads
  • Communicate daily with Account Services, Strategy, and Project Management team members to ensure all deliverables and deadlines are met
  • Begin to build client relationships by participating in client meetings, delivering high quality conceptual thinking, and contributing to thoughtful discussion
  • Proactively manage projects and your own workload
  • Remain current on the latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry. Only by understanding what kind of work moves you and what it takes to get there, will you be able to create work that moves others.
  • Stay on top of the latest technological advancements including design software, digital tools, and platforms to enhance creative processes and deliver innovative solutions
  • Remain curious about pop culture, social media trends, and your audience's interests and behaviors to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work so that our brands can join the conversation.
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