Senior Copywriter
About The Position
Zocdoc’s most important asset is our people. In this role, you will play a critical role in shaping how Zocdoc is verbally experienced across digital channels. This role is responsible for developing high-quality, brand-aligned copy that supports both product and marketing initiatives. By translating strategic goals into compelling narratives, a Senior Copywriter ensures consistency across all touchpoints, strengthens brand voice, and helps communicate Zocdoc's mission with clarity and creativity to both internal teams and external audiences.
Requirements
- 5+ years of experience as a copywriter or content strategist in agency or in-house settings.
- Proficiency in content management systems and familiarity with SEO best practices; experience with AI writing tools is a plus.
- Experience with brand voice consistency across all materials, measured by brand audit scores.
- Experience utilizing user engagement metrics for written content, measured by click-through rates, time spent on pages, and conversion rates.
- Exceptional writing and editing skills, proactive communication, comfortable in collaborative settings, has a self-starting mindset and endless curiosity.
- The ability to integrate generative AI tools into daily workflows to automate tasks, foster innovation, and maximize productivity
- A Bachelor's or Associate's degree in English, Journalism, Communications, or a related major.
- Humility. You believe in treating all people with dignity and respect, regardless of title or tenure
Responsibilities
- Implementing verbal branding guidelines and maintaining a consistent brand voice across various channels.
- Creating copy for marketing collateral, including digital campaigns, website content, and program materials.
- Collaborating with cross-functional teams to ensure brand voice consistency in all communications.
- Writing and refining copy for selected user interface elements and digital product experiences.
- Maintaining and updating copy libraries, messaging frameworks, and content guidelines.
- Presenting copy concepts and creative rationales to stakeholders.
- Staying updated on industry trends, emerging platforms, and evolving copywriting tools.
Benefits
- Flexible, hybrid work environment at our convenient Soho location
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness program with Wellhub
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch everyday along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
- Great Place to Work Certified
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
Number of Employees
501-1,000 employees
