Copywriter, Senior

Booz Allen Hamilton • McLean, VA

4d

About The Position

Copywriter, Senior The Opportunity: Booz Allen is looking for a Senior Copywriter who leads with persuasion and lands ideas with precision. Someone who can write a headline that stops a scroll and a brand campaign that leaves a lasting impression. This role exists because we need sharp, distinctive marketing that positions Booz Allen as a modern technology brand. You'll translate complex products and capabilities such as defense tech, cyber, AI, and emerging tech, into copies that connect with real audiences and shape how the market sees us. Advertising is the anchor, but this role extends to any moment when copy shapes perception. Short form, long form, digital, or print, you will move between all of it without losing the thread. We're looking for talent from outside the traditional government contracting world who brings fresh creative instincts and a portfolio that proves it. You'll be an individual contributor working alongside marketers, strategists, designers, and subject matter experts to shape campaigns that matter. What You’ll Work On: Write high-impact copy for digital and print advertising such as display ads, paid social, email, out-of-home, and print, where every word earns its place. Develop headlines, taglines, and CTAs that stop scrolling, build brand affinity, and drive engagement. Lead copy development across integrated campaigns such as digital ads, out-of-home, landing pages, and email. Write across short and long-form with equal command. Generate fresh campaign concepts that challenge conventional approaches and elevate Booz Allen's brand presence. Apply a clear understanding of audience psychology and what resonates with a senior decision-maker. Translate highly technical subject matter into compelling, benefit-driven messaging without diluting it. Partner with design and art direction to develop cohesive, high-impact creative. Align messaging to brand priorities across awareness and engagement, including reach, recall, share of voice, and audience engagement. Partner with digital and marketing teams to understand how copies are landing and refine accordingly. Treat audience and campaign data as creative feedback and act on it. Work across marketing, content strategy, and internal stakeholders from brief through post-campaign evaluation. Collaborate with design to ensure copies and visuals reinforce each other. Manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment. Leverage AI-enabled tools to accelerate ideation and workflow without sacrificing editorial rigor. Join us. The world can’t wait.

Requirements

• 7+ years of experience in marketing copywriting, including with brand awareness campaigns
• Experience in a technology product company, Fortune 500 organization, or high-performing creative agency with a track record of writing for senior B2B, B2G, or enterprise decision-makers
• Ability to display a portfolio showing ad copy alongside longer-form campaign work
• Ability to translate complex, technical subject matter into clear, compelling messaging
• Ability to work cross-functionally in fast-moving, deadline-driven environments
• Bachelor’s degree in a Marketing, Communications, Journalism, or Advertising field

Nice To Haves

• Experience using AI tools to accelerate ideation, drafting, and creative exploration while maintaining a strong editorial voice
• Experience with Adobe Creative Suite, including for reviewing design comps and working within templates alongside creative teams

Responsibilities

• Write high-impact copy for digital and print advertising such as display ads, paid social, email, out-of-home, and print, where every word earns its place.
• Develop headlines, taglines, and CTAs that stop scrolling, build brand affinity, and drive engagement.
• Lead copy development across integrated campaigns such as digital ads, out-of-home, landing pages, and email.
• Write across short and long-form with equal command.
• Generate fresh campaign concepts that challenge conventional approaches and elevate Booz Allen's brand presence.
• Apply a clear understanding of audience psychology and what resonates with a senior decision-maker.
• Translate highly technical subject matter into compelling, benefit-driven messaging without diluting it.
• Partner with design and art direction to develop cohesive, high-impact creative.
• Align messaging to brand priorities across awareness and engagement, including reach, recall, share of voice, and audience engagement.
• Partner with digital and marketing teams to understand how copies are landing and refine accordingly.
• Treat audience and campaign data as creative feedback and act on it.
• Work across marketing, content strategy, and internal stakeholders from brief through post-campaign evaluation.
• Collaborate with design to ensure copies and visuals reinforce each other.
• Manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment.
• Leverage AI-enabled tools to accelerate ideation and workflow without sacrificing editorial rigor.

Benefits

• Our offerings include health, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and dependent care.
• Our recognition awards program acknowledges employees for exceptional performance and superior demonstration of our values.
• Full-time and part-time employees working at least 20 hours a week on a regular basis are eligible to participate in Booz Allen’s benefit programs.
• Individuals that do not meet the threshold are only eligible for select offerings, not inclusive of health benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees