Senior Copywriter, OnBrand

American Express•Atlanta, GA

12h•$78,000 - $124,750

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express products and services through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most admired brand in the Fortune 500,and we aim to deliver on that by doing work that is both creative and effective. The OnBrand Creative Agency sits within GABM. We aspire to be the creative partner-of-choice to build seamless customer experiences for our Business Units, essential for driving results and unlocking value through deeper knowledge of our business powered by industry-defining creative excellence”. We are focused on developing forward thinking ideas and work across channels, end-to-end experiences in digital and beyond. We are seeking a Senior Copywriter. As a Senior Copywriter, your work will be held to the highest standards. You're an important member of a high-performance team, and we're counting on your best effort on every assignment, every day building a culture of delivering transformative work.

Requirements

3+ years of B2B copy writing experience within a creative agency environment
Ability to concept new campaign copy in a variety of mediums
Track record of translating marketing insights and strategies to into compelling advertising campaigns that are digital-first
Ability to lead messaging across high complex, multi-channel campaigns, maintaining consistency and brand voice with ownable B2B value
Acts as a brand voice steward, ensuring copy aligns with evolving tone, strategy, and platform needs across touchpoints
Ability to combine conceptual creative thinking with high-quality content delivery
Captivating presentation skills
Passionate about social media platforms, trends, technology and best practices
Excellent organizational and communication skills
A "maker" mentality, be curious and not afraid to try new methods
Strong conceptual skills

Nice To Haves

Industry awarded work preferred

Responsibilities

Owns copy development to meet complex digital and email campaign narrative and messaging direction, specifically for a B2B target segment
Implement copy with message hierarchy in live digital environments
Create real-time drafts for Marketing Partners (e.g. landing pages on live Figma screens) to make edits quickly, increasing efficiency and feedback turns
Leads internal creative reviews for projects, ‘selling in’ messaging hierarchy and copy concepts, while incorporating feedback from key stakeholders in real time
Senior Copywriters on this team must have strong digital and content writing skills and the ability to bring those concepts to life
You should have the ability to comprehend strategic briefs and develop work that's on strategy and is consistent with the brand character.
Must be able to execute across a wide array of channels including digital display banners, landing pages, and emails.

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities