Senior Copywriter

Element Three • Carmel, IN

54d

About The Position

As a Senior Copywriter at Element Three, you are a strategic communicator who understands how to craft compelling narratives that move people and deliver results. You're responsible for developing persuasive, brand-aligned messaging across a variety of channels, including digital campaigns, websites, video scripts, and brand identity work. You thrive in collaborative environments where creativity is balanced with strategic intent. You work seamlessly with designers, strategists, media experts, and client teams to create messaging that’s rooted in business goals and resonates with target audiences. Your work drives engagement, builds brand loyalty, and moves prospects through the funnel. You can shift seamlessly from straightforward sales copy to attention-grabbing headlines that stand out from the crowd. This role requires critical thinking, adaptability, and a deep understanding of audience behavior. You can quickly absorb complex information and turn it into clear, compelling content that supports campaign objectives and brand strategies.

Requirements

• 5+ years of professional copywriting experience, preferably in an agency or B2B environment
• Proven ability to develop messaging frameworks, brand voice, and long-form and short-form copy across diverse formats
• Strong portfolio showcasing conceptual thinking, campaign development, and storytelling across mediums
• Experience working with art partners on comprehensive campaigns
• Understanding of SEO and GEO principles and how to incorporate them into effective content
• Ability to collaborate with art, strategy, and account teams to produce unified campaigns
• Strong editing and proofreading skills with a keen eye for detail and consistency
• Confidence in presenting work to clients and internal stakeholders, articulating the rationale behind your messaging choices

Responsibilities

• Write and review email campaign copy for a powersports client's lead nurturing program, ensuring messaging aligns with their dealer sales process.
• Develop creative concepts for an RV client’s new product launch.
• Collaborate with Paid Media Managers to optimize ad copy based on performance data, testing new messaging angles for better conversion rates.
• Work in tandem with an art director to visually and verbally rebrand an OEM.
• Review and provide feedback on website copy created by freelancers for an RV manufacturer's dealer portal.
• Partner with the Senior Marketing Strategist on competitive messaging analysis for a new business pitch, identifying unique positioning opportunities.
• Script a series of product demonstration videos for a heavy equipment client, ensuring technical accuracy while maintaining engaging storytelling.
• Engage freelance support on a project, providing clear direction and oversight on work product

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees