Senior Copywriter

Zipline • South San Francisco, CA

18h • $150,000 - $190,000

About The Position

About Zipline Do you want to change the world? Zipline is on a mission to transform the way goods move. Our aim is to solve the world’s most urgent and complex access challenges by building, manufacturing and operating the first instant delivery and logistics system that serves all humans equally, wherever they are. From powering Rwanda’s national blood delivery network and Ghana’s COVID-19 vaccine distribution, to providing on-demand home delivery for Walmart, to enabling healthcare providers to bring care directly to U.S. homes, we are transforming the way things move for businesses, governments and consumers. The technology is complex but the idea is simple: a teleportation service that delivers what you need, when you need it. Using robotics and autonomy, we are decarbonizing delivery, decreasing road congestion, and reducing fossil fuel consumption and air pollution, while providing equitable access to billions of people and building a more resilient global supply chain. Join Zipline and help us to make good on our promise to build an equitable and more resilient global supply chain for billions of people. About You and The Role We’re looking for a curious mind, a multidisciplinary Senior Copywriter who can concept and create standout work across integrated marketing, growth marketing, brand storytelling, and experiential environments. You’re equal parts brand builder and performance-minded thinker, comfortable writing thumb-stopping paid ads one day, and shaping immersive physical/digital brand moments the next. You bring a sharp creative point of view, strong writing craft, and the ability to translate insights and ideas into work that drives both brand awareness and conversion.

Requirements

• 6+ years experience as a creative copywriter in an in-house brand, agency, or hybrid environment, with a focus on integrated marketing campaigns & consumer-focused brand campaigns.
• Proven ability to create both brand-building and performance-oriented creative.
• Expert-level writing craft: tone, voice style and personality.
• Strategic thinking to structure a solid brand voice that reflects the business goals.
• Strong conceptual thinker with the ability to generate ideas that scale across channels.
• Experience with A/B testing and performance-driven copy.
• Experience building copy systems (not just one-off pieces)
• Familiarity with Figma, Adobe CC and Google ecosystem (Slides, Sheets, Docx..etc).
• An understanding of AI tools to automatize production.
• Understanding of production for digital, print, and environmental executions.
• Please include a digital portfolio showing: Integrated campaign marketing creative, Brand campaign creative, Experiential/environmental creative, At least one project you led from concept through execution, Any personal projects

Nice To Haves

• Experience writing for experiential/physical environments, spatial storytelling, and environmental expressions is a plus.
• Naming experience (products, campaigns, features)
• Scriptwriting (video, motion, audio)
• Long-form editorial writing
• Experience developing social media campaigns

Responsibilities

• Concept & Execution Lead language development for integrated campaigns across brand, growth, lifecycle, and experiential.
• Concept high-performing performance ads (static, video storyboards, social formats) informed by testing insights.
• Develop brand campaigns, including tone of voice, personality, style direction, and language systems.
• Write for experiential environments, including pop-ups, installations, OOH, live brand activations, and physical signage systems.
• Cross-Functional Collaboration Partner with the broader Marketing & Product teams to turn ideas into breakthrough creative.
• Collaborate with designers, producers, and external partners & agencies to create compelling creative for customers and business partners alike.
• Present work clearly and confidently to creative leadership and cross-functional stakeholders.
• Quality & Craft Elevate the standard of copywriting, ensuring consistency and cohesion across all touchpoints, digital, social, print, and experiential.
• Maintain exceptional executional quality, even within fast-paced, iterative testing environments.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed