Senior Copywriter

Evidence in Motion

17h

About The Position

The Writer plays a critical role in bringing clarity, consistency, and credibility to EIM’s marketing efforts across partners, programs, and the broader brand. This role is responsible for developing compelling, audience-first content that supports program growth, learner engagement, and brand trust across the student lifecycle. The ideal candidate is a strong storyteller with the ability to translate complex topics into clear, accessible, and engaging content while collaborating closely with product marketing, creative, and channel teams.

Requirements

3+ years of professional writing experience, preferably in education, healthcare, or mission-driven organizations.
Strong portfolio demonstrating versatility across content types and audiences.
Ability to balance creativity with strategic thinking and attention to detail.
Comfort working in a collaborative, fast-evolving environment.

Responsibilities

Write and edit high-quality content across channels, including websites, landing pages, email campaigns, paid media, social media, brochures, and program collateral.
Translate program value propositions, outcomes, and differentiators into clear, learner-centered messaging.
Support program launches with cohesive messaging across channels.
Partner closely with Product Marketing Managers to ensure content aligns with program strategy, positioning, and partner goals.
Collaborate with designers, lifecycle marketers, and channel teams to ensure consistency and clarity across touchpoints.
Incorporate feedback from stakeholders while maintaining editorial integrity and brand standards.
Uphold and evolve brand voice, tone, and messaging frameworks across all written materials.
Ensure content is inclusive, accessible, and aligned with EIM’s and partner universities’ mission and values.
Contribute to the development and documentation of messaging guidelines and best practices.
Edit and proofread content to ensure accuracy, clarity, and consistency.
Optimize content for performance, readability, and audience engagement.
Support iterative improvements based on performance insights and feedback.