Senior Copywriter / Creative Strategist
About The Position
We’re hiring a Chief Copywriter + Offer Architect to replace Richard as the primary creative engine behind our low-ticket growth machine. Your job is simple to explain, hard to do: Invent winning faceless low-ticket offers, write the VSLs, write the ads, and own the conversion story end-to-end. Richard built an 8-figure online education business starting from a single $500 digital product. Now, the company is aggressively moving toward a low-ticket, faceless funnel model, so growth is no longer bottlenecked by the founder. We help beginners (biz opp) start their own digital product businesses, and we sell low ticket, mid ticket, and high ticket digital products that help them learn how to sell digital products. We currently have a Head of Marketing who owns analytics, performance tracking, and coordination. What we are missing is a Head of Copy who can replace Richard as the chief copywriter, and come up with all the unique offer angles and ad angles that cut through the noise in this competitive “make money online” landscape. In this role, you would be the creative weapon. The offer brain. The copy brain. The person who invents what gets scaled.
Requirements
- Real direct-response experience (offers, VSLs, ads — not brand fluff)
- A track record of inventing new concepts, not just rewriting what already exists
- A strong understanding of cold traffic psychology, especially low-ticket offers
- A track record of writing copy that’s simple, clear, emotionally sharp, and scalable
- A preference for deep work over meetings (this role is ~90% creation)
Nice To Haves
- You’ve scaled low-ticket offers before
- You’ve built faceless funnels
- You’ve worked in info, education, or subscription businesses
Responsibilities
- Offer Creation (Faceless-First)
- Create new low-ticket offers from scratch (concept → name → mechanism → deliverables)
- Name the offer (2–3 words) and the unique mechanism (2–3 words)
- Define exactly what’s included so the product + editor teams can execute fast
- Build offers that are designed to break even or better on cold traffic
- VSL Writing (Word-for-Word Scripts)
- Write full, word-for-word VSL scripts designed for:
- AI avatar VSLs
- Actor-read VSLs
- Voiceover + b-roll / stock footage
- Ensure scripts are production-ready, clean, and conversion-focused
- No founder presence required, faceless is the default
- Ad Angles + Ad Copy (End-to-End)
- Create ad concepts, hooks, and angles aligned with each offer
- Write complete ad copy for:
- Meta ads
- YouTube ads
- Instagram shoutouts
- Any paid traffic channel we deploy
- Maintain message-market consistency from ad → VSL → page → checkout
- Funnel Messaging Ownership
- Own the conversion narrative across the entire funnel
- Collaborate with the Head of Marketing to iterate based on performance data
- You create the message; the team scales it
Benefits
- Founder-replacement creative role, this seat has leverage within the business
- Real ownership over offers and messaging
- Remote + flexible, deep thinking is the primary function of this role
- Massive upside, winning offers get scaled hard
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
