Senior Coordinator, Partnership & Campaign Planning

UNITED STATES SOCCER FEDERATION 1•Atlanta, GA

49d

About The Position

We are seeking a highly organized, dynamic, and enthusiastic Sr. Coordinator, Partnership & Campaign Planning to join the U.S. Soccer Federation’s Integrated Marketing team. As a crucial player in our fast-paced environment, the Sr. Coordinator, Partnership & Campaign Planning will work to maximize opportunities for our best-in-class commercial and media partners and the Federation by aligning our marketing goals and audiences. From match days to our Insiders fan loyalty program to the World Cup in 2026, there is an ‘always on’ annual calendar that provides key integration moments for our partners to collaborate with us on. Our brand positioning needs to come to life with every campaign we execute across our fans, partners, members and athletes. This Sr. Coordinator, Partnership & Campaign Planning role will support as a business partner for the Partnership Marketing team, with responsibility for planning, executing and measuring all campaigns and ensuring alignment and support from all Marketing teams and agencies. The role requires a commercially focused Marketer that understands the balance between partner fulfillment and the Federation objectives. A consensus builder to ensure buy in and execution, they understand that long term planning, clear communication and establishing a process across the Federation are keys to success. Results-driven but data-informed insights and measurement will be a key part of their mind and skills set. The candidate will have experience designing business process and proven success in planning, implementing and managing marketing tools and processes (such as workflows, content management, marketing calendars, budget planning and tracking, and campaign tracking). We’re looking for a Sr. Coordinator, Partnership & Campaign Planning with a passion for designing processes for efficiency and scale that has proven success driving continuous improvement projects across a marketing team. The position requires someone who can ideate and collaborate with cross-functional teams, think on their feet, operate swiftly in the fast-paced environment of international soccer, and creatively connect with internal stakeholders to achieve both brand and business goals.

Requirements

Bachelor’s Degree in a relevant field of expertise
2-3 years of experience in a planning or operations role within partnerships or marketing agency
Familiarity with soccer
Ability to maintain an understanding of clients’ brand and objectives alongside U.S. Soccer
Create and lead cross functional project plans and effectively prioritize projects to drive growth while balancing cost and resource restraints
An understanding of traditional and non-traditional brand marketing strategies
Experience identifying different sports trends and scenes on a regional and national level
Knowledge of marketing communications and storytelling with an emphasis on content and live experiences.
An expert at translating key strategic questions into projects, identifying requirements, relevant stakeholder groups and success metrics
Ability to explore and design scalable execution plans for long-term strategic planning opportunities
Able and willing to work non-traditional hours including evenings, weekends & holidays
Able and willing to travel up to 10% of the time to all domestic U.S. Soccer controlled matches
Quick learner who can function well in the fast-paced environment mandated by sports
Must reside or be willing to relocate to Atlanta in 2025

Nice To Haves

Previous agency experience is a plus
Strategic hustle and work ethic with diversity of thought
Pro-active and curious with a bias for both commercial action and brand values, understanding natural alignment is possible
Must be able to think strategically and handle multiple projects
Excellent written and verbal communication skills.
Exceptional attention to detail

Responsibilities

Act as the Marketing Business Partner for the Partnership Marketing team, based in the Integrated Marketing team
Be responsible for cataloging partner objectives, campaigns, brand messaging, any influencers / creators, key events and any other relevant data to provide a ‘live’ play book for the Federation to reference when considering partnership activation ideas
Document all contractual obligations to ensure these are seamlessly integrated into the annual planning process across all departments where relevant
Create the process, documents and governance structure to ensure all marketing campaigns are effectively planned, executed and reviewed to meet all objectives
Provide Marketing support to the Partnership Development team on new pitches to provide updates on Marketing objectives, plans and campaigns where relevant
Evaluate needs within the team to streamline our work to drive scale and efficiency. This will include automating existing manual processes with new tools, re-designing existing business processes for efficiency, and/or bringing new tools to the team that enable new capabilities
Communicate brand partner objectives in conjunction with the U.S. Soccer narrative and go-to-market strategy
Work closely with the Partnership Strategy team to brainstorm and convey partnership opportunities in an organized and creative manner
Manage workflow and timelines of projects and communicate efficiently with internal teams.
Create and be responsible for the overall Marketing campaign drive calendar, showing both the planning and execution stages and key dates
Support partner creative and content efforts. This will include aligning idea generation with Federation objectives and guidelines, as well as contributing to production planning and day-of organization at tentpole media days
Work with Communications & HR to ensure this is shared across the Federation and a process established for questions or ideas relating to any campaigns

Benefits

U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development.

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