Senior Content Strategy Manager, Fashion & Luxury
About The Position
Help shape how millions of readers discover and engage with the most iconic voices in fashion and luxury. This role sits at the intersection of editorial creativity and data-driven strategy, turning insights into meaningful audience growth. About Hearst Magazines (Why Us?) Hearst Magazines is one of the world’s largest publishers, with a portfolio of more than 30 brands in the U.S. and more than 300 international editions. We inform, entertain, and inspire audiences across all media platforms, including print, digital, social, video, and emerging technologies.
Requirements
- 5+ years of experience in content strategy, audience development, or a related field, ideally within a fast-paced editorial environment
- Strong editorial instincts with a clear point of view on what resonates with fashion and luxury audiences
- Experience using analytics tools such as Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Google Trends)
- Advanced proficiency in Google Sheets or Excel, with the ability to analyze and synthesize complex datasets
- Demonstrated ability to turn data into compelling narratives, insights, and actionable strategies
- Excellent communication and stakeholder management skills, with experience partnering across editorial, product, and business teams
- Highly organized with strong project management skills; able to manage multiple priorities and deadlines effectively
- A proactive, curious mindset with a passion for experimentation and continuous improvement
- Based in New York City with the ability to work in-office 4 days per week (hybrid schedule)
Responsibilities
- Lead end-to-end content strategy for multiple Fashion & Luxury brands, driving audience growth and valuable conversions (e.g., commerce, subscriptions, newsletters)
- Partner with senior editorial leaders to shape coverage and distribution strategies across Search, Discover, social, newsletters, Apple News, and onsite platforms
- Translate performance data into actionable insights, moving from analysis to clear recommendations and measurable impact
- Run experiments and growth initiatives, building structured project plans, tracking progress, and ensuring strong execution and follow-through
- Conduct regular performance deep-dives and competitive analyses to identify opportunities, content gaps, and areas for optimization
- Collaborate cross-functionally with teams including Commerce, Partnerships, and Product to align on strategy and amplify results
- Champion content best practices through training, workshops, and ongoing enablement for editorial teams
- Drive adoption of emerging tools and technologies, including AI, by testing, scaling, and embedding effective workflows
Benefits
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Paid time off, including vacation, sick leave, and holidays
- Parental leave and family support programs
- Employee wellness initiatives and resources
- Access to exclusive events, content, and experiences
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
