Senior Content Strategist

ICU Medical

7d • Remote

About The Position

The Senior Content Strategist connects the dots between commercial goals and the
content created to support them. This role ensures our messaging aligns with
audience needs, brand voice, and strategic commercial priorities—defining what
we say, who we say it to, where it lives, and how it all works together. The
ideal candidate brings creative insight, strategic thinking, and a strong
ability to translate complex objectives into clear, actionable content plans
that deliver measurable impact. This role supports global commercial priorities
and requires core working hours aligned to U.S. time zones for real-time
collaboration.

Requirements

• Deep understanding of content strategy and customer journey stages
• Strong collaboration and communication skills to align stakeholders
• Ability to distill complex medical and technical information
• Experience building and managing editorial calendars and integrated content plans
• Familiarity with SEO, campaign planning, and performance measurement
• Creative thinking paired with business acumen and commercial savvy
• Demonstrated ability to translate business objectives into measurable content strategies tied to revenue, pipeline, or market growth
• Experience operating in global or multi-regional environments with brand governance oversight
• Executive-level presentation and storytelling skills
• Must be at least 18 years of age
• High School Diploma required
• Bachelor's degree from an accredited college or university in Marketing, Communications, Life Sciences, or related field is preferred
• 5+ years of progressive experience in content strategy, content marketing, or strategic marketing communications roles
• Experience leading cross-functional initiatives and influencing senior stakeholders required

Nice To Haves

• Experience in regulated, healthcare, medical device, or life sciences industries preferred

Responsibilities

• Lead and own content strategies for product launches, campaigns, market education, and other initiatives
• Collaborate with Sales and Marketing to identify messaging gaps and content opportunities
• Define content types, channels, and formats needed across customer journeys
• Help Account Service shape creative briefs that are insight-driven, audience-specific, and goal-oriented
• Own content calendars and lifecycle plans, including evergreen and content repurposing
• Manage corporate brand-level content efforts including thought leadership, industry celebrations, and storytelling
• Serve as the content subject matter expert, providing clear guidance on content purpose, priorities, and planning
• Establish content frameworks and messaging architecture that ensure consistency across regions, products, and channels
• Partner with Analytics and Commercial teams to define KPIs, measure content performance, and optimize strategy based on insights
• Influence and align senior stakeholders around content priorities, trade-offs, and investment decisions

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees