Senior Content Specialist - Marketing

Fairfield • San Diego, CA

14d • $80,000 - $90,000 • Hybrid

About The Position

The Senior Content Specialist plays a key role in shaping and maintaining the brand voice across multiple channels. This position is responsible for creating compelling short- and long-form content, supporting campaigns and initiatives spanning product and digital marketing, creative production, performance analytics, and day-to-day operational needs for our property portfolio and corporate marketing efforts. The ideal candidate is an exceptional communicator with a passion for real estate, project management, and grammar, and is comfortable working in a fast-paced, highly cross-functional environment. Work Location & Flexibility This role is based out of our Sorrento Valley office in San Diego, CA, and we prefer a hybrid schedule with on‑site presence two days per week (Tuesdays + one additional day). However, we are open to considering a fully remote arrangement for exceptionally qualified candidates located outside the San Diego area.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5-10+ years of communications experience, preferably in real estate, multifamily, or a fast-paced agency environment
• Experience analyzing data to make tactical decisions
• Exceptional written and verbal communication skills with the ability to differentiate brand voices and an impeccable eye for proofreading
• Strong organizational and project management skills with the ability to juggle multiple tasks and timelines
• Proficient in Microsoft Office Suite (especially Excel), Google Workspace, and comfortable navigating digital platforms
• Familiarity with content marketing analytics (SEO, social, Google Analytics, etc)
• Strong attention to detail and a proactive, solution-oriented mindset
• Strong skills in creating original content that targets a specific audience and meets company objectives
• Expertise with SEO, particularly as it pertains to writing creative copy that includes effective keyword placement and optimization
• Knowledge of social media engagement strategies and best practices
• Good eye for design and ability to follow style guide parameters

Responsibilities

• Strategize and write content that supports Fairfield’s brand objectives and desired identity, including emails, social media, video scripts, etc.
• Research and use target keywords to write blog and website copy that is optimized for search engines while remaining engaging and informative
• Own content creation and strategy for corporate social media channels
• Assist with strategic creative programming to support corporate and community initiatives
• Play a vital role in editing/proofing all marketing collateral, websites, signage, social media, etc
• Track digital coverage of select topics and events
• Make regular updates within our content management system for website changes or edits
• Compile and analyze reporting for social media and digital content performance
• Identify social media influencer opportunities for appropriate communities
• Manage social media vendors and oversee content output for our portfolio of communities
• Be a brand steward of Fairfield’s values, website, social media, and other marketing channels to ensure content reflects the brand and its objectives
• Utilize and upkeep a robust content calendar that contains and schedules all aspects of Marketing content throughout the year
• Proactively identify opportunities to streamline processes and improve marketing support across the portfolio
• Provide additional backup and assistance when team members are traveling or out of office
• Other duties and responsibilities as assigned

Benefits

• Paid time off
• paid holidays and sick days
• paid time off for volunteering activities (optional)
• Matched 401(k)
• Medical, dental & vision insurance
• Flexible spending account
• Life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level