Senior Content Manager

Endeavor Schools • Miami, FL

1d • $130,000

About The Position

Endeavor is a mission-driven organization looking for a senior content manager to create and implement compelling omnichannel campaigns to drive new patient acquisition and curate innovative content to continue to provide an exceptional patient experience and strengthen our brand reputation as a leader in the education space.
The content senior manager will lead all strategic and tactical creative initiativesfor external and internal communications and campaigns including customer acquisition channels (paid and unpaid digital, field events, referrals, retention, employee communications, and public relations.)
The senior content manager will manage a designer and will work closely with outside creative, media, and web agencies.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field(Master’s preferred for some roles)
• 5–7+ years of experience in content creation, strategy, and management Proven experience leading content teams or managing cross-functional projects
• Strong writing, editing, and storytelling skills across multiple formats (web, email, social, video,etc.)
• Expertise in content strategy, SEO, and audience engagement
• Familiarity with CMS platforms (e.g., WordPress, HubSpot), analytics tools (e.g., Google Analytics), and project management software
• Ability to align content with brand voice, business goals, and user needs
• Experience with content performance tracking and optimization
• Ability to lead and mentor content creators and collaborate with marketing, design, and product teams
• Strategic thinker with strong organizational and communication skills
• Comfortable presenting ideas and results to stakeholders

Responsibilities

• Establish creative/content strategies including customer acquisition campaigns, brandcampaigns, in-school referral campaigns, retention campaigns, functional projects, etc. Curateand communicate 12-month creative roadmaps to communicate priorities to internal leadershipteams and external agency partners.
• Translate creative strategies into editorial calendars and tactical 30-day plans to prioritize themost impactful projects, set goals and timelines, and delegate team responsibilities and tasks.
• Lead and manage the creative team. This includes recruiting, hiring, onboarding, training andmanagement of a designer and potentially additional team members as the organization grows.Effectively assess organizational growth and additional role requirements to enable aggressiveexpansion.
• Work with outside creative and media agencies to set creative best practices, collaborate oncreative calendars, cocreate patient acquisition campaigns, and manage collaborative projectsincluding setting appropriate KPIs, gaining approvals, implementation, success tracking andpostmortems.
• Produce engaging, innovative, and cohesive campaigns that fuel patient growth, strengthen thebrand, and provide an exceptional patient experience via omnichannel, digital, and printmediums.
• Oversee and manage all creative projects from concept to final product, ensuring projects aredelivered on time and within budget. Present, or oversee presentation of final concepts, obtainapprovals, and provide completed deliverables to internal leaders and outside agencies.
• Create and curate content for the website, paid social ads, organic posts and blogs, pressreleases, and functional requests (HR, operations, etc.). Act as a fractional (~50%) writer on thecontent team.
• Ensure the brand voice and design elements consistently communicate the vision across internaland external campaigns, functional projects, employee communications, and press releases.Review and approve art and copy developed by the team, ensuring deliverables effectivelyaddress marketing goals.
• Work closely with internal stakeholders (functional marketing leads, operations, academics, etc.)as well as agency partners to understand their needs and develop creative strategies to achievetheir goals. Conduct interviews and lead brainstorming sessions to develop innovative andactionable creative initiatives that will strengthen the brand and drive patient acquisition.
• Create effective public relations strategies and tactics, including the creation of press releasesfor new clinics, crisis management communications, internal communications, social responses,etc.
• Create effective weekly and monthly reporting and present trends and analytics to the CMO andagency partners to continuously optimize campaign elements and improve results. Use contentmanagement systems to analyze website traffic and user engagement metrics.
• Create and manage the creative departmental budget and related monthly expenses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees