Senior Community & Event Marketing Specialist

Madison Logic

15d • $75,000 - $80,000 • Hybrid

About The Position

You’re a builder of experiences, relationships, and conversations—someone who can run flawless events and cultivate an engaged community and social presence that fuels brand trust, audience growth, and pipeline impact. Calm under pressure, allergic to chaos, and energized by bringing people together online and in real life, you’ll own Madison Logic’s in-person events, webinar program, community initiatives, and end-to-end social media strategy.
This role blends flawless event execution with long-term relationship building, transforming moments into momentum, and engagement into measurable business impact across pipeline growth, customer expansion, and brand trust. You’ll own Madison Logic’s in-person events, webinar program, community initiatives, and social presence, ensuring every experience is strategically aligned, well executed, and fully activated across channels.

Requirements

• 4+ years of hands-on experience in B2B event marketing, community marketing, experiential marketing, or integrated marketing roles for SaaS, technology, or professional services companies.
• Proven ownership of end-to-end event execution (in-person and virtual)
• Direct experience producing Zoom webinars (or similar platforms like Goldcast, Sequel, or ON24), including speaker management, rehearsals, live troubleshooting, and technical problem-solving during live sessions.
• Proven ability to coordinate with venue A/V teams and review technical quotes: you understand what line items mean, can ask the right questions, and ensure alignment between technical requirements and run-of-show needs (note: you're coordinating with A/V professionals, not serving as one).
• Experience building engagement beyond one-off events through recurring programs or community initiatives
• Hands-on social media management experience including strategy, content creation, publishing, engagement, and reporting
• Strong project management skills with the ability to run multiple initiatives simultaneously
• Excellent communication skills and a high bar for experience quality and brand presence
• Comfort creating lightweight content such as short videos, clips, and social-ready assets
• Strong project management skills with a demonstrated ability to manage timelines, dependencies, checklists, and cross-functional stakeholder communication, keeping everyone aligned without micromanagement.
• Proven ability to manage 3-5 concurrent programs without details slipping—and without creating bottlenecks for others.
• Experience creating basic marketing video edits: trimming recordings, adding captions, creating short social clips, and preparing content for distribution (you're comfortable with the basics; you don't need to be a professional video editor).
• Excellent written communication skills and a high standard for production quality, attendee experience, and professionalism.

Nice To Haves

• Experience with B2B industry conference sponsorship logistics (booth coordination, lead retrieval systems, show services, shipping).
• Familiarity with Salesforce campaign tracking, marketing automation platforms (Marketo, HubSpot, Pardot), and project management tools (Asana, Trello, Monday.com).
• Working knowledge of lightweight video editing tools (Descript, Adobe Premiere Rush, CapCut, Canva) and captioning workflows.
• Exposure to more advanced video post-production techniques (multi-cam editing, audio cleanup, motion graphics)—appreciated, but not expected.

Responsibilities

• Own end-to-end execution across Madison Logic’s hosted, industry, and virtual event programs spanning several hosted events per year, key industry activations, and a recurring cadence of webinars / virtual events.
• Build detailed run-of-show documents, manage speaker prep and rehearsals, coordinate day-of execution timelines, and troubleshoot issues in real-time.
• Produce webinars from setup through post-event publishing: manage session configuration, speaker logistics, rehearsals, live moderation support, Q&A facilitation, recording downloads, and handoff to content workflows.
• Proactively identify and evaluate in-person and virtual event opportunities— including conferences, sponsorships, hosted events, executive programs, and webinar themes—that directly support business objectives across pipeline growth, ABM engagement, customer expansion, and brand visibility.
• Manage event logistics and vendor relationships: venue contracts, catering coordination, room setup, signage, swag/collateral fulfillment, shipping logistics, onsite staffing, and real-time issue resolution.
• Build and scale a connected customer and prospect community through curated experiences, recurring touchpoints, and high-value programming such as roundtables, peer networking sessions, meetups, and executive conversations.
• Develop ongoing engagement calendars that extend beyond single events, turning webinars and in-person moments into long-term relationships and repeat participation.
• Partner with content, product marketing, customer marketing, and demand gen teams to create community-first experiences that drive education, adoption, and advocacy.
• Cultivate relationships with customers, partners, speakers, and advocates to drive repeat participation and loyalty.
• Capture community insights and feedback to inform content, messaging, and program strategy.
• Own Madison Logic’s social media presence across LinkedIn and other emerging channels as appropriate.
• Develop and manage the social content calendar aligned to campaigns, events, community programming, product launches, and thought leadership initiatives.
• Create, publish, and optimize social content including event promotion, live event coverage, community highlights, short-form video clips, executive thought leadership, and post-event storytelling.
• Leverage social channels to drive event attendance, community participation, audience growth, and brand engagement.
• Actively engage with followers, partners, speakers, and customers to build relationships and foster two-way conversation.
• Partner with Marketing Operations to track social performance metrics (engagement, growth, clicks, influence on pipeline) and continuously refine strategy based on insights.
• Partner with demand gen, product marketing, sales, and customer teams to align experiences with business goals and define audience targeting and promotion strategies for events and community programs.
• Track performance across events, community engagement, and social channels — connecting activity to pipeline and revenue impact.
• Continuously optimize programming based on performance data and audience feedback.

Benefits

• Access to competitive compensation & benefits that reward your contributions.
• Participation in employee recognition programs to celebrate achievements big and small.
• Exposure to professional development & learning initiatives to help you build your own path.
• Foundation built on values anchored in Accountability, Team, Urgency, Respect, Integrity, and Innovation.
• Opportunities for global exposure work alongside talented colleagues across India, Singapore, the UK, and the US, expanding your perspective and network.
• Invitations to yearly team offsites to connect, collaborate, and strengthen relationships in person.
• Leverage a lifestyle spending account benefit so you can choose your own wellness and work-from-home perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed