Senior Communications Strategist - Microsoft & Copilot

Microsoft•Redmond, WA

About The Position

Microsoft is at a defining moment as AI and Copilot reshape how people experience technology. The Senior Communications Strategist - Microsoft & Copilot is responsible for translating Microsoft and Copilot brand and Go To Market strategy into clear audience, channel, and engagement plans that ensure our ideas reach the right people in the right environments. This role sits at the intersection of brand strategy, audience understanding, and media behavior, owning the “how and where” of communications approach for a defined set of initiatives, campaigns, or audience priorities. You will partner closely with Brand Strategy, Media, Campaigns, Integrated Marketing, Product Marketing, and agency teams to help shape communications architecture across paid, owned, and earned channels. This individual contributor role involves strategic planning, audience understanding, and translating insights into actionable communications to support market effectiveness.

Requirements

6+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development OR equivalent experience.

Nice To Haves

Master's Degree in Business, Marketing, Communications, or related field OR equivalent experience.
6+ years creative strategy experience, which could include brief writing and/or managing strategy on the corporate or agency side.
6+ years experience managing projects (e.g., internal stakeholder management, timelines, prioritization, road mapping).

Responsibilities

Develop communications strategy for defined Microsoft and Copilot initiatives and campaign workstreams
Translate brand and go to market strategy into audience, channel, and engagement frameworks that guide execution
Contribute to priority audience definitions: who they are, what they care about, and how they consume media
Build planning artifacts that make strategy usable: briefs, audience snapshots, channel roles, and engagement journeys
Recommend channel roles and the optimal mix across paid, owned, and earned to support campaign objectives
Provide strategic inputs to media and agency partners executing buys (connections architecture, comms rationale, channel role clarity)
Ensure channel recommendations reinforce brand intent, creative strategy, and audience behavior
Identify opportunities to bring campaigns into culture via environment selection, creator/community contexts, and relevant moments
Partner closely with Brand Strategy, Media, Campaigns, Integrated Marketing, and Product Marketing to align communications approach
Serve as communications strategy point-person for assigned initiatives, ensuring plans are consistent, connected, and actionable
Drive alignment on how ideas show up in market through clear planning outputs and decision frameworks
Synthesize audience, cultural, and media signals into communications insights and planning recommendations
Support measurement approach: define success signals, learning agendas, and test-and-learn opportunities
Use performance signals (reach quality, engagement, resonance indicators) to refine communications direction over time
Uphold Microsoft and Copilot brand stewardship across media environments by flagging misalignment and improving consistency