Communications Strategist
About The Position
Blue Cross and Blue Shield of Vermont is seeking a skilled Communications Strategist to join their Brand and Engagement Strategies team. The company culture is built on an unwavering focus on the health of Vermonters, outstanding member experiences, and responsible cost management. This role offers a balanced, flexible workplace, an onsite gym, fitness and wellness programs, a competitive salary, and a full benefits package. The position involves balancing "big picture" thinking with targeted messaging, planning, writing, and editing content for various internal and external communications channels, and translating complex business and healthcare information. The strategist will work closely with organizational leaders to develop, implement, and evaluate communication and project plans, ensuring organizational priorities are clearly communicated. The role also includes establishing evaluative criteria for monitoring communication effectiveness and coordinating special projects or events. The company operates a hybrid workplace model, requiring employees within driving distance of the Berlin, VT office to work onsite Wednesdays, with flexibility to work remotely the rest of the week.
Requirements
- Bachelor’s degree, preferably in communications, journalism, or public relations, or equivalent work experience.
- Minimum of 6+ years of professional writing or journalism experience, preferably with a communications or marketing team or agency.
- Demonstrated experience writing for a variety of audiences.
- Prior management of complex projects and advising leadership.
- Proven ability to work with clients across all levels of the organization.
- Solid problem-solving and time-management abilities.
- Outstanding verbal and written communication skills.
- Excellent interpersonal and teamwork skills.
Nice To Haves
- Healthcare industry experience
Responsibilities
- As a storyteller and skilled writer, balance “big picture” thinking with relevant, targeted messaging to reach and motivate target audiences.
- Plan, write, and edit long- and short-form content within required deadlines, carrying the brand voice through a variety of internal and external communications channels, both digital and print.
- Excel as a strong listener, interviewer, and investigator who translates complex business and healthcare information into meaningful and effective content.
- Work closely with organizational leaders and internal partners to develop, implement, and evaluate communications and project plans that support organizational priorities and goals.
- Ensure organizational priorities, initiatives, and updates are clearly communicated in a relevant, timely, and targeted manner.
- Establish evaluative criteria for monitoring the effectiveness of communications activities to help ensure desired results and the appropriate tracking methods.
- Plan and coordinate special projects, events, or other tasks as needed.
Benefits
- Balanced, flexible workplace
- Onsite gym
- Fitness and wellness programs
- Competitive salary
- Full benefits package
- Medical insurance
- Dental coverage (free to employees)
- Vision insurance
- Wellness Program
- 401(k) with employer match + automatic employer contribution
- Life Insurance
- Disability Insurance
- Combined time off (CTO) – 20 days per year
- 9 paid holidays
- Tuition Reimbursement
- Student Loan Repayment
- Dependent Caregiver Benefits
- Resources to support your ongoing personal and professional growth and development
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What This Job Offers
Job Type
Full-time
Career Level
Senior
