Senior Campaign and Content Experience Manager

Boston Scientific-posted 4 days ago

$82,600 - $156,900/Yr

Full-time • Mid Level

Hybrid • Osseo, MN

5,001-10,000 employees

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The Senior Campaign & Content Experience Manager is responsible for developing and executing integrated marketing campaigns and content experiences that support the WATCHMAN implanting HCP audience, including electrophysiologists, interventional cardiologists, and implanting care teams. This role serves as a strategic hybrid across campaign management, brand and content experience, and omnichannel program development, ensuring cohesive, insight-driven provider engagement throughout the WATCHMAN customer journey. The individual will serve as a core strategic partner to product marketing and collaborate heavily across clinical, sales, digital, and creative teams to deliver high-impact programs that elevate provider adoption, education, and long-term engagement with WATCHMAN LAAC.

Campaign Strategy & Execution
In close partnership with Product Marketing, this role will lead the planning, development, and execution of fully integrated campaign and content experience designed for WATCHMAN implanting physicians.
Collaborate to build campaign plans, message maps, segmentation strategies, and channel activation components across email, web, CRM, social, sales enablement, events, and digital media.
Facilitate tight, seamless integration across Product Marketing, Digital, Clinical, Field Sales, Marketing Automation, and Creative teams to ensure campaigns reflect accurate clinical evidence, positioning, and market needs.
Manage campaign timelines, roadmaps, performance dashboards, and optimization cycles.
Ensure all campaign elements comply with BSC regulatory, legal, and quality requirements.
Content Experience & Asset Development
Lead content strategy ensuring assets are relevant, motivating, cohesive, and collaborate with Digital teams to optimized for distribution channels.
Partner with marketing to develop HCP-facing content, including clinical education, procedural support materials, digital modules, value stories, and sales tools.
Oversee content lifecycle management, ensuring consistent updates, metadata accuracy, governance, and alignment with WATCHMAN messaging architecture.
Collaborate with Creative Services, UX, and Digital teams to enhance content discoverability, user experience, and delivery across platforms.
Omnichannel Program Design & Enablement
Support the design and optimization of personalized, cross-channel provider journeys.
Leverage CRM, marketing automation, analytics, and field insights to refine segmentation, triggers, and personalization.
Partner with Digital Marketing, Marketing Operations, and IT to enable omnichannel capabilities, data flow, and platform enhancements.
Advocate for customer-centric design, ensuring consistent messaging and value delivery across touchpoints.
Cross-Functional Leadership & Collaboration
In lockstep with Product Marketing, drive cross-functional working groups to align campaign strategy and prioritization, secure approvals, and drive execution.
Act as a bridge between Product Marketing, Clinical, Field Sales, Education, Digital, Creative, and external agencies.
Manage agency partners and vendors to ensure high-quality, timely deliverables.
Performance Measurement & Insights
Monitor campaign and content performance using dashboards, KPIs, and qualitative insights.
Translate analytics into actionable recommendations to inform future program design and optimization.
Implement test-and-learn strategies to drive continuous improvement in engagement, utilization, and content effectiveness.

Bachelor's degree in Marketing, Communications, Business, or related field.
Minimum 5 years of experience in marketing, content strategy, campaign management, or digital communications.
Experience executing multichannel or omnichannel campaigns within healthcare, medical device, or other regulated industries.
Strong content development and storytelling capabilities—specifically translating technical or clinical concepts for provider audiences.
Excellent project management skills with the ability to manage multiple workstreams and stakeholders.
Demonstrated ability to interpret and apply analytics to optimize programs.
Proven success collaborating in a matrixed, cross-functional environment.
Ability to travel up to 25%

Experience working with specialized medical audiences (cardiology, electrophysiology, interventional cardiology) strongly preferred.
Proficiency with CRM systems (e.g., Salesforce), marketing automation platforms, and digital asset ecosystems.
Familiarity with journey mapping, personalization, content experience design, and UX principles.
Advanced degree (MBA, Master's in Marketing, Communications, or related field) preferred.

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