Senior Business Analyst- Product team

Purpose Brands, LLC•Woodbury, MN

10d•Hybrid

About The Position

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, and Basecamp Fitness, is seeking a Senior Business Analyst to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture. The Senior Business Analyst – Product Team plays a critical role in supporting global product strategy, discovery, and launch execution across the company’s digital ecosystem. You will partner closely with Product Managers, Brand teams, regional market leaders, field operations, and franchise owners to standardize requirements, measure impact, support feature rollouts, and ensure that new capabilities deliver measurable value. You will act as a connective tissue across global product, marketing, operations, and franchise networks — translating business needs into clear requirements, insights, documentation, and decision-ready recommendations. Strategic Partnership & Requirements Partner closely with Product Managers and Brand teams to deeply understand business objectives, growth targets, operational nuances, and customer needs. Support the discovery and standardization of requirements across brands and regions, documenting required local adaptations with clear rationale. Translate business and user needs into clear, structured documentation (user stories, flows, requirements, acceptance criteria) for engineering and product. Cross-Functional Alignment Act as a bridge between global brand stakeholders, field teams, franchisees, and the product/tech organization to ensure continuous alignment and structured feedback loops. Facilitate workshops, discovery sessions, and market-specific reviews to capture local needs and align global product direction. Launch Execution & Support Lead execution of key initiatives from discovery → kick-off → launch, including readiness planning, requirement validation, stakeholder communication, and risk tracking. Manage support / hyper-care for new product or feature launches, ensuring smooth adoption, rapid issue resolution, and data-driven iteration. Partner with field and franchise teams to ensure local markets understand the “why,” “how,” and expected impact of new features. Data, KPIs & Business Value Track and report key performance indicators (KPIs) related to platform adoption, utilization, satisfaction, and ROI. Support cost-benefit and TCO analysis to confirm platform investments are delivering intended value. Partner with analytics teams to ensure product instrumentation and measurement plans are aligned with business goals. Documentation, Communication & Enablement Develop and maintain high-quality documentation, including requirement specs, process flows, training guides, and launch materials. Provide clear, proactive communication tailored for global audiences — including executives, franchise owners, and regional operators. Help build scalable playbooks and repeatable processes for global product launches.

Requirements

Bachelor’s degree in Business, Information Systems, Product, or related field.
5+ years of experience in product/business analysis, product operations, or similar role — ideally in a multi-location, multi-region, or franchise environment.
Strong experience supporting product launches and coordinating cross-functional teams across markets.
Skilled in requirements gathering, process analysis, and translating complex info into clear documentation.
Strong stakeholder-management skills with the ability to work across global time zones and functions.
Analytical mindset with experience working with KPIs, dashboards, product instrumentation, and value analysis.

Nice To Haves

Experience in digital platforms, consumer apps, membership systems, CRM, or fitness/health tech is a plus.
A proactive, structured, and organized mindset.
The ability to navigate ambiguity and translate it into clarity.
Comfortable operating between strategic thinking and hands-on execution.
A deep appreciation for the franchise model and the realities of global/local product tradeoffs.
A user-centric and franchise-centric lens, ensuring solutions work at global scale and at the individual club level.

Responsibilities

Partner closely with Product Managers and Brand teams to deeply understand business objectives, growth targets, operational nuances, and customer needs.
Support the discovery and standardization of requirements across brands and regions, documenting required local adaptations with clear rationale.
Translate business and user needs into clear, structured documentation (user stories, flows, requirements, acceptance criteria) for engineering and product.
Act as a bridge between global brand stakeholders, field teams, franchisees, and the product/tech organization to ensure continuous alignment and structured feedback loops.
Facilitate workshops, discovery sessions, and market-specific reviews to capture local needs and align global product direction.
Lead execution of key initiatives from discovery → kick-off → launch, including readiness planning, requirement validation, stakeholder communication, and risk tracking.
Manage support / hyper-care for new product or feature launches, ensuring smooth adoption, rapid issue resolution, and data-driven iteration.
Partner with field and franchise teams to ensure local markets understand the “why,” “how,” and expected impact of new features.
Track and report key performance indicators (KPIs) related to platform adoption, utilization, satisfaction, and ROI.
Support cost-benefit and TCO analysis to confirm platform investments are delivering intended value.
Partner with analytics teams to ensure product instrumentation and measurement plans are aligned with business goals.
Develop and maintain high-quality documentation, including requirement specs, process flows, training guides, and launch materials.
Provide clear, proactive communication tailored for global audiences — including executives, franchise owners, and regional operators.
Help build scalable playbooks and repeatable processes for global product launches.