Senior Brand Naming Strategist

Vonage

22d

About The Position

Join Vonage and help us innovate cloud communications for businesses worldwide! Vonage Marketing We are a highly creative, energetic and results-oriented organization that produces all creative assets that Vonage needs to engage, educate and convert prospects around the world. We connect with the external marketplace through all media including print, digital and event materials. Our team leverages deep industry knowledge, current marketing strategies and data into impactful marketing assets. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers. Why this role matters: We are looking for an experienced Senior Brand Naming Strategist to establish a clear and consistent naming architecture, framework, and governance for all products, features, and internal initiatives across the organization.You’ll collaborate closely with stakeholders across all business units requiring strong interpersonal skills, business acumen, and a proactive, solutions-oriented mindset. This role is ideal for an individual with a passion for language and a strategic mindset for how the right name can drive product success and brand identity. This position reports directly to the Senior Director of Brand, Creative & Campaigns.

Requirements

At least 7+ years of experience in brand strategy, product marketing naming and/or verbal identity strategy (B2B software or tech experience preferred) ● Proven experience leading naming or brand architecture projects, ideally for complex product portfolios
Strong understanding of B2B software markets and the relationship between product positioning, naming, and category creation
Exceptional creative and linguistic skills, with the ability to balance imagination and business logic
Knowledge of trademark screening, linguistic validation, and global naming considerations #LI-JS3

Responsibilities

Lead the naming process for new products, features, categories, and internal initiatives, from creative ideation to final approval
Develop and maintain a clear naming architecture that reflects brand hierarchy, product relationships, and go-to-market clarity
Strong understanding of brand architecture and how naming impacts product adoption and user experience
Collaborate cross-functionally to align names with strategy, brand, and legal
Establish naming guidelines and governance, including rules for product tiers, features, and campaigns
Audit and rationalize legacy names to maintain a cohesive and scalable naming framework
Evaluate the competitive landscape to determine the most effective naming
Articulate and defend naming choices to senior management and diverse stakeholders, leveraging data and strategic rationale to gain consensus and approvals

Benefits

Company Bonus or Commission Structure (depending on the role)
Medical, Dental, and Vision Coverage Options
401(k) Savings Plan
Company-Paid Basic Life and AD&D Insurance
Short-Term Disability (STD)
Long-Term Disability (LTD)
Maternity/Parental Leave
Flexible Spending Accounts (FSA)
Health Savings Account (HSA)
Employee Support Program (EAP)
Voluntary Supplemental Insurance
Lifestyle Benefits
Volunteer Time Off (VTO)
Tuition Reimbursement - available for select positions; full details will be shared during the interview process